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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Tumpal Janji Raja Sitinjak
Institut Bisnis dan Informatika Kwik Kian Gie
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh online customer review dan online customer rating terhadap keputusan pembelian Tumpal Janji Raja Sitinjak; Vivi Silvia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.411 KB) | DOI: 10.32670/fairvalue.v4i8.1474

Abstract

One of the major e-commerce sites in Indonesia, namely Shopee. Before consumers buy products online, they first look for information related to these products to reduce uncertainty and risk. This information can be obtained by looking at the reviews and ratings that other consumers have given to the product. The data collection technique in this study is a communication technique using a questionnaire via Google Form which is distributed to 150 consumer respondents who are domiciled in North Jakarta. The results of this study are proven that online customer reviews have a positive effect on purchasing decisions on e-commerce Shopee in North Jakarta and online customer ratings have a positive effect on purchasing decisions on e-commerce Shopee in North Jakarta. The conclusion of this study is that all existing hypotheses have been shown to have a positive effect. The author suggests that Shopee must provide the best quality of service and products and evaluate by looking at the reviews and ratings that consumers provide.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN Tumpal Janji Raja Sitinjak; Vernanzo Andrew
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol. 2 No. 2 (2020): Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Publisher : STIE Tri Bhakti

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Abstract

Tujuan penelitian ini adalah untuk mengetahui peran kepuasan pelanggan dalam memediasi pengaruh kualitas produk dan kualitas layanan terhadap loyalitas pelanggan. Objek penelitian ini adalah Pizza Hut Mall of Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi penelitian ini adalah pelanggan Pizza Hut, dimana teknik pengambilan sampel adalah nonprobability sampling dengan menggunakan judgemental sampling, dengan ukuran sampel 150. Pengumpulan data dilakukan dengan teknik komunikasi dimana disebarkan kuesioner melalui media Google Form kepada 150 responden. Teknik analisis data yang digunakan adalah analisis deskriptif menggunakan SPSS 20, uji validitas, uji reliabilitas, dan structural equation modeling menggunakan Lisrel 8.80. Hasil penelitian menunjukkan bahwa kualitas produk terbukti tidak berpengaruh terhadap kepuasan pelanggan. Kualitas layanan terbukti berpengaruh positif terhadap kepuasan pelanggan. Kualitas Produk terbukti berpengaruh positif terhadap loyalitas pelanggan. Kualitas layanan terbukti tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan terbukti berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan terbukti hanya dapat memediasi pengaruh kualitas layanan terhadap loyalitas pelanggan
PENGARUH SUASANA TOKO, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN JANJI JIWA DI WILAYAH BEKASI Rivan Alfandry; Tumpal Janji Raja Sitinjak
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Abstract

Coffee consumption has continued to increase over the past few years due to the emergence of new trends in society, especially among young people, where coffee shops become a hangout place and coffee as a drink to accompany gatherings and spend time which is caused by this trend. as an opportunity for entrepreneurs to open a business with coffee-based ingredients so that there are so many coffee shops and the proliferation of coffee franchises in Indonesia. This study examines the effect of Shop Atmosphere, Promotion, Price on Customer Satisfaction Janji Jiwa in Bekasi. The theory used in this research is shop atmosphere, promotion, price and customer satisfaction. There are two types of variables in this study, namely independent which consists of Shop Atmosphere, Promotion and Price, while the dependent variable consists of Customer Satisfaction. The object of this research is the Janji Jiwa. The research method used is multiple linear regression analysis. The data was collected by distributing questionnaires to 100 samples of Janji Jiwa customers in the Bekasi area using simple random sampling technique. The three independent variables, namely shop atmosphere, promotions and prices have a positive and significant effect on customer satisfaction, Janji Jiwa It is recommended that the Janji Jiwa be able to pay attention to customers, especially to provide a comfortable and good shop atmosphere so that customers feel satisfied and it is also recommended that the Soul Promise can provide promotional promotions in the form of cutting prices to attract new customers.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN WARUNK UPNORMAL Tumpal Janji Raja Sitinjak; Eric Steffen
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.740

Abstract

Today, human needs and desires are increasing and unsatisfied. Many companies are trying to create a variety of products with high quality and many train employees to attract customers. This becomes very important because by being able to create a product with high quality and good service then the customer will return again in the future to make another purchase and will bring a sense of customer loyalty to him. The object of this research is the customer who became the visitor warunk UPNORMAL Sunter. Sampling technique is non probability sampling by using judgment sampling, with sample size 100. The result of data analysis indicate that product quality and service quality have positive effect to customer loyalty and service quality influence more dominant to customer loyalty compared with product quality.
Co-Authors Eric Steffen Rivan Alfandry Vernanzo Andrew Vivi Silvia