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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Roganda Andreas
Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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PENGARUH PROGRAM CASHBACK TERHADAP MINAT BELI KONSUMEN DI E-COMEERCE Dian Sudiantini; Ilma Diniyah; Roganda Andreas; Agung Setiawan; Ayu Diah Puspita
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 3 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i3.448

Abstract

Penelitian ini menggunakan metode kualitatif untuk mengeksplorasi pengaruh program cashback terhadap minat beli konsumen di e-commerce. Penelitian ini membahas pengaruh program cashback di toko online terhadap sejauh mana konsumen tertarik untuk berbelanja secara online. Program cashback adalah tawaran yang memberikan pengembalian uang kepada pembeli jika mereka memenuhi syarat tertentu saat berbelanja. Jurnal ini menjelaskan bahwa program semacam ini memiliki pengaruh positif pada minat beli konsumen di platform e-commerce. Dengan kata lain, ketika konsumen tahu bahwa mereka akan mendapatkan sebagian uang kembali setelah berbelanja, mereka cenderung lebih termotivasi untuk berbelanja lebih sering di toko online. Salah metode paling efektif yang di gunakan oleh bisnis online untuk menarik pelanggan baru dan membangun pelanggan setia. Jurnal ini mengungkap bagaimana program cashback telah menjadi faktor penting dalam mengubah cara orang berbelanja secara online dan mengapa konsumen semakin tertarik untuk bertransaksi di e-commerce.
Pemanfaatan Business Intelligence Dalam Pembuatan Strategi dan Pengambilan Keputusan Bisnis Achmad Fauzi; Aditya Aji Nugroho; Anselinus Kevin Monte; Audri Angelia Ignesia; Muhammad Nafis Makruf; Roganda Andreas; Siti Rahmah Nur Hasanah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): Dinamika Business Intelijen di Era Digital
Publisher : Prisani Cendekia

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Abstract

Business Intelligence (BI) Business Intelligence is a very important component in the business world, especially in terms of consolidation, analysis, storage and access of data which is very important for Karma's business continuity. Business intelligence helps make sound business decisions and maintain business continuity, as well as develop business strategies and understand a company's position in a large market. This study uses qualitative research methods where data is collected from various sources such as books, journals, articles and other references. The qualitative method was chosen because this research will deepen information about the business intelligence decision-making process in companies. To achieve the best business decisions, several processes must be followed, namely making decisions that are realistic and can be implemented within the deadline, gathering relevant information and finding relevant alternative solutions. All in all, business intelligence plays a vital role in improving a company's business through the use of relevant data. BI systems also support decision making to save time, costs and reduce human error. Many companies use BI systems in their business because they realize their benefits in making effective decisions.
Co-Authors Achmad Fauzi Aditya Aji Nugroho Agung Setiawan Anselinus Kevin Monte Audri Angelia Ignesia Ayu Diah Puspita Dian Sudiantini Ilma Diniyah Muhammad Nafis Makruf Siti Rahmah Nur Hasanah