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All Journal Journal Of Human And Education (JAHE) Journal of Management Specialists
Nurul Septya Magisa
Institut Bisnis Dan Ekonomi Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Online Promotion on Purchase Interest in PT Millionaire Club Indonesia Products: Pengaruh Promosi Online Terhadap Minat Beli Pada Produk PT Millionaire Club Indonesia Nurul Septya Magisa; Audisty Prana Hardayu
Journal of Management Specialists Vol. 1 No. 1 (2023): May
Publisher : Institute of Educational, Research, and Community Service

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Abstract

This research was conducted using descriptive analysis methods and statistical analysis methods. In the descriptive method, information was obtained from respondents through a questionnaire containing the characteristics of respondents, namely age, gender, employment status, and length of time following PT Millionaire Club Indonesia's istragram account. As for the statistical method, data processing was carried out with the SPSS 26 for Windows programme. This indicates that online promotion has a significant effect on consumer buying interest in PT Millionaire Club Indonesia products. From the data analysis, determination Test, it can be seen that R = 0.605 means that the relationship (relation) between the online promotion variable and purchase intention is 60.5%, which means it has a fairly strong relationship. R Squire is 0.366 or 36.6% of buying interest factors are influenced by online promotions. While 63.4% is influenced by things that are not researched by the author. Based on the t test, the online promotion variable has a significant positive effect on buying interest, this can be seen from the significant value of 0.000 <0.05. The value of tcount (7.518)> ttable (0.196) and by looking at the level of significance, namely the level of significance <0.05 (0.000 <0.05) then H0 is rejected and Ha is accepted, meaning that if the online promotion variable (X) is increased, buying interest (Y) will increase. The results of this test prove that consumer buying interest is influenced by online promotions. Meanwhile, if the online promotion is given negatively, it will also have a negative effect on the buying interest of PT MCI consumers in Pontianak stockists
Consumer Online Purchase Decisions Through Return Guarantee And Cash On Delivery (COD) Services Among Generation Z Users of The Shopee Application In Sungai Jawi Pontianak: Keputusan Pembelian Konsumen Secara Online Melalui Jaminan Pengembalian Dan Layanan Cash On Delivery (Cod) Pada Generasi Z Sungai Jawi Pontianak Pengguna Aplikasi Shopee Nurul Septya Magisa
Journal of Management Specialists Vol. 1 No. 2 (2023)
Publisher : Institute of Educational, Research, and Community Service

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This research aims to determine the influence of return guarantee and cash on delivery (COD) services on the purchasing decisions of Generation Z users of the Shopee application in Sungai Jawi, Pontianak. The research type used in this study is descriptive research with a quantitative approach. The sample in this study consisted of 90 respondents. The sampling technique used in the research is purposive sampling, where each element in the population does not have an equal chance of being selected as a sample. Data collection techniques used a questionnaire distributed to Generation Z in Sungai Jawi, Pontianak. The instrument testing technique in this study includes validity and reliability tests, while hypothesis testing uses multiple linear regression tests, partial tests (t), and Adjusted R2 tests. Based on the multiple linear regression results, partially, the return guarantee variable has a positive influence on purchase decisions with a significant value of 0.000 < 0.05 and a t-value of 5.430 > 1.662, and the cash on delivery service variable with a significant value of 0.000 < 0.05 and a t-value of 3.766 > t-table 1.662. Based on the testing of adjusted R2, both X variables (return guarantee and COD service) together have an influence on the Y variable of 36.8%, while the remaining 63.2% (e value) is influenced by other variables not included in this research model, such as variables outside the scope of this study
Policy Analysis of Doubling Village Funds In Increasing The Number Of Prosperous and Superior Independent Villages Loso Judijanto; S Sumardi; Lia Nurina; Nindy Puspitasari; Nurul Septya Magisa
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.450

Abstract

  The two-fold policy of increasing superior and prosperous independent villages is a good policy for the village community economy and the national economy if managed and supervised well. However, if it is not managed and supervised properly, this policy will become easy food for corruptors and other priority projects will be hampered. This research is qualitative research with an explanatory approach. The data used in this research is secondary data that researchers obtained from scientific articles, books, journals and other credible sources. This data was collected using the stages of data collection, data selection, data reduction, and drawing conclusions. The research results show that the Village Fund Doubling Policy can improve independent villages that are superior, prosperous and prosperous. This policy can improve the Indonesian economy, improve the welfare of village communities, create independent villages and increase MSMEs originating from villages if managed well and closely monitored. However, if you don't have these two things, then this policy is a budget waste policy, easy food for corruptors, and hampers other projects.   Keywords: Double, Village Funds, Prosperous and Superior Independent Villages
Co-Authors Audisty Prana Hardayu Lia Nurina Loso Judijanto Nindy Puspitasari S Sumardi