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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Social Science Academic Master Manajemen
Alamsyah Alamsyah
Universitas Islam Syekh Yusuf Tangerang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Fenomena Ngopi di Coffee Shop Pada Gen Z Marsha Azzahra; Ade Irfan Abdurahman; Alamsyah Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3991

Abstract

This study aims to identify, describe and demonstrate the phenomenon of drinking coffee in a coffee shop for Gen Z in Tangerang City and to find out, describe and demonstrate the meaning of Gen Z in Tangerang City for the coffee phenomenon. The research method that will be used by researchers is qualitative research. The research was conducted using a qualitative descriptive research type with a phenomenological approach. Research data sources are divided into 2 (two), namely primary data sources and secondary data sources. data collection methods, namely observation, interviews and documentation. The triangulation used is source triangulation, data collection technique triangulation and time triangulation. Data analysis techniques used are Data Reduction (Reduction), Data Presentation (Display), and Drawing Conclusions and Verification (Conclusion). The results of the study show that there are several reasons why Generation Z engages in coffee activities at coffee shops. The reason for the Z generation to do coffee activities in coffee shops is based on the mind that needs peace and as a motive for entertainment for each individual. In relation to oneself, it is understood that drinking coffee is not just enjoying a cup of coffee, but drinking coffee in a coffee shop also provides a comfortable atmosphere for each individual. In connection with the public seeing how the views of other people towards informants and coffee activity in the coffee shop are also seen as things to establish good social relations and the meaning of coffee in a coffee shop is seen as something fun so that it can raise mood and mood, as well as a medium self-actualization as well as a medium in obtaining prestige values.
Komunikasi Persuasif Petugas Sensus Badan Pusat Statistik Kabupaten Tangerang Dalam Melaksanakan Sensus Penduduk Registrasi Sosial Ekonomi Muhammad Kevin Rahmaddan; Faisal Tomi Saputra; Alamsyah Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4002

Abstract

Communications is very important and must be mastered properly by workers working in the field, such as for example population census officers. When working on conducting censuses, census officers were usually trained in job training beforehand. The aim is none other than, so that census workers understand what they have to do in the field, and what has to be conveyed or explained when they are dealing with the public. Because the image or reputation of the Central Bureau of Statistics as the pioneer or executor of the Population Census is tested or at stake there. This study aims to find out how the Persuasive Communication of census officers at the Central Bureau of Statistics of Tangerang Regency in carrying out social and economic registration censuses in Tangerang Regency, especially in Balaraja District. The research method used is a qualitative research method with data collection methods namely Observation, Interview and Documentation. Interviews were conducted with the Kecamatan Sector Coordinator and some of the census officers themselves. The results of this study are the stages of the persuasive communication process in an effort to find out the communication process of census officers in conducting data collection in the field to the community. In addition, objections that become obstacles for census officials are usually objections made by the public based on distrust of the government or fear that the data will be misused by the Central Bureau of Statistics. Therefore, census officers must be able to anticipate or have their own way of overcoming obstacles or resistance by the community during the social and economic registration census data collection process. maximum and the data obtained will also be maximized, of course.
Strategi Pemasaran Team Betta Concept Dalam Penjualan Ikan Hias Melalui Platform Media Sosial Tiktok Gefian Alfajry; Sri Murdilah Fournawati; Alamsyah Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4005

Abstract

This research discusses the marketing strategies adopted by Team Betta Concept in selling ornamental fish, especially betta fish, through the social media platform TikTok. With the development of technology and the popularity of social media, the utilization of platforms like TikTok as a marketing channel has become an attractive trend for businesses in the ornamental fish industry.The research utilizes a qualitative approach with in-depth interviews and content analysis as data collection methods. Through in-depth interviews with members of Team Betta Concept involved in the management and marketing of ornamental fish through TikTok, as well as the analysis of content uploaded on their TikTok accounts, this research identifies and analyzes the marketing strategies implemented by Team Betta Concept.The results of the research show that Team Betta Concept successfully implemented effective marketing strategies in selling ornamental fish through the TikTok platform. These marketing strategies include visually appealing and entertaining content, audience segmentation based on interests and behaviors, and brand positioning highlighting the uniqueness of the betta fish products they offer. In conclusion, this research states that the implementation of Team Betta Concept's marketing strategies in selling ornamental fish through the TikTok social media platform has successfully increased the popularity and attractiveness of their brand. Through an integrated STP (Segmentation, Targeting, and Positioning), Team Betta Concept achieved success in marketing ornamental fish and strengthened their position in the betta fish market. This research provides valuable insights for businesses in the ornamental fish industry and similar industries to understand the marketing potential of TikTok and to adopt more effective marketing strategies in this ever-evolving digital era.
Analisis Framing Penulisan Pemberitaan Tragedi Kerusuhan Stadion Kanjuruhan Malang di Kompas.id Syahrul Ferdian; Lina Wati; Alamsyah Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4006

Abstract

Recently, the club from Malang is facing sad news. Several mass media reported an event about Indonesian football over the tragedy of riots in the Liga 1 Indonesia match at Malang's Kanjuruhan Stadium which is the home of the Arema FC club. The riot occurred when the match between Arema FC and Persebaya Surabaya was held on Saturday, October 1, 2022, at 20.00.. When the incident happened, it had shocked the world of football. Some media began to change the headline of the news into a riot event at Malang's Kanjuruhan stadium. One of them is Kompas.id media, where media journalists Kompas.id shape and frame an event that will later become a headline in their media. So this study aims to find out how the writing of media journalists Kompas.id through Syntactic, Script, Thematic and Rhetorical Structures in framing the tragedy of the riot at Malang's Kanjuruhan Stadium which will later be used as a report. The method used in this study is a descriptive qualitative method with framing analysis of Zhong Dang Pan and Gerald M. Kosicki models. The results of this study show that journalists Kompas.id in framing the tragedy of the riot at Malang's Kanjuruhan Stadium more prominent information related to the causes and mistakes committed by security forces and the organizing committee in the content of the news text with different discussion themes in each report, so that the news led to this opinion ofthe public who viewed The image of the police and the organizing committee is also bad for the community. It can be seen from the four framing structures observed in this study, namely (Syntax, Script, Thematic, Rhetorical).
Strategi Pemasaran Digital dalam Mempertahankan Loyalitas Customer Rezania Novianti Putri; Sri Murdilah Fournawati; Alamsyah Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4011

Abstract

In this digital era, social media has become a trend in communication. The marketing trend in the world is shifting from conventional to digital. This digital marketing is more prospective because it allows potential customers to obtain all kinds of information about products and transact via the internet. as Sogo Supermal Karawaci does in selling products, the presence of Covid-19 has made companies aware of the importance of keeping up with the all digital era. The purpose of this research was to find out the marketing strategy by Sogo Supermal Karawaci in digital era via WhatsApp application, the name is WhatsApp Click&Shop in maintaining customer loyalty. The method used is a qualitative method by conducting direct interviews with Sogo employees and customers. Sogo always runs programs by giving vouchers with a certain mechanism to attract customers interest in buying products and to collaborate with certain banks. Sogo always tries to provide all conveniences and advantages to customers in buying and selling non-face to face to keep customers from continuing to shop at Sogo Supermal Karawaci amidst the many competitors in this digital era.
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @Bioaquaofficialstore Latifatul Khumaero; Sri Murdilah Fournawati; Alamsyah Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4029

Abstract

The skincare business in Indonesia is indeed quite promising, now Indonesian people care more about the health and beauty of their skin. Bioaqua Official is a Skin Care product that provides solutions to Indonesian people's skin problems. Bioaqua Official is a skincare product that has been around since 2019. They use TikTok social media as a marketing communication medium so they can continue to compete with other products. Remembering that TikTok is a social media that now has a lot of users in Indonesia. This research aims to find out how Bioaqua Official uses Tiktok social media as a marketing communication medium on the @Bioaquaofficialstore account. This research uses a descriptive qualitative research method where the data obtained is the result of observation, interviews and documentation. The research results show that Bioaqua Official is able to make good use of Tiktok social media as a marketing communication medium, successfully selling millions of products and having millions of followers on Tiktok.
Pengaruh Pemasaran Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Salsabila Fitri Shabrina; Isniyunisyafna Diah Delima; Alamsyah Alamsyah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4013

Abstract

Information and communication technology has become an important part of society's life without boundaries, technological advances that are currently being used by business people, namely marketing through social media, in this study the AIDA model theory and quantitative approach methods are used and the object of this research is consumers. Drizzy Apparel, and taking a sample of 100 respondents. The results of this study state that marketing through social media has a significant and positive effect on purchasing decisions made by Drizzy Apparel because it has a total tcount value of 10.848 and a ttable value of 1.661 so that Tcount > Ttable (10.848 > 1.661), so that means social media marketing positive and significant effect.
Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
MASMAN : Master Manajemen Vol. 2 No. 1 (2024): Februari : MASMAN : Master Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

Abstract

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.
Co-Authors Ade Irfan Abdurahman Ari Suseno Faisal Tomi Saputra Gefian Alfajry Ignes Ambarwati Isniyunisyafna Diah Delima Latifatul Khumaero Lina Wati Marsha Azzahra Mochammad Mirza Muhammad Kevin Rahmaddan Rezania Novianti Putri Salsabila Fitri Shabrina Sri Murdilah Fournawati Sri Murdilah Fournawati Syahrul Ferdian