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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Social Science Academic Master Manajemen
Alamsyah Alamsyah
Universitas Islam Syekh Yusuf Tangerang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Al-MIKRAJ: Jurnal studi Islam dan Humaniora

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Pengaruh Pemasaran Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Salsabila Fitri Shabrina; Isniyunisyafna Diah Delima; Alamsyah Alamsyah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4013

Abstract

Information and communication technology has become an important part of society's life without boundaries, technological advances that are currently being used by business people, namely marketing through social media, in this study the AIDA model theory and quantitative approach methods are used and the object of this research is consumers. Drizzy Apparel, and taking a sample of 100 respondents. The results of this study state that marketing through social media has a significant and positive effect on purchasing decisions made by Drizzy Apparel because it has a total tcount value of 10.848 and a ttable value of 1.661 so that Tcount > Ttable (10.848 > 1.661), so that means social media marketing positive and significant effect.
Co-Authors Ade Irfan Abdurahman Ari Suseno Faisal Tomi Saputra Gefian Alfajry Ignes Ambarwati Isniyunisyafna Diah Delima Latifatul Khumaero Lina Wati Marsha Azzahra Mochammad Mirza Muhammad Kevin Rahmaddan Rezania Novianti Putri Salsabila Fitri Shabrina Sri Murdilah Fournawati Sri Murdilah Fournawati Syahrul Ferdian