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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Applied Business and International Management Journal of Development Economic and Social Studies (JDESS) Islamic Economics and finance in Focus (IEFF)
Nurman Setiawan Fadjar
Universitas Brawijaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Meningkatkan Penetrasi Pasar Internasional untuk Usaha Kecil dan Menengah melalui Pemasaran Digital yang Inovatif Putu Mahardika Adi Saputra; Nurman Setiawan Fadjar; Fahmi Nabil Ramadhani
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 5 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

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Abstract

Sebagai langkah awal untuk meningkatkan kinerja ekspor produk lokal, upaya memperkuat jaringan internasional UKM (Usaha Kecil dan Menengah) merupakan hal yang sangat penting. Peningkatan jaringan internasional UKM dilakukan melalui kegiatan-kegiatan seperti pelatihan pemasaran digital dan penggunaan alat desain grafis seperti Canva. Sesi pelatihan ini dilakukan sebagai bentuk pengabdian masyarakat dan diselenggarakan bekerja sama dengan para pelaku UKM di Desa Maron, Blitar. Proyek ini melibatkan sesi pelatihan dan berbagi pengetahuan, dengan fokus pada strategi pemasaran online yang efektif melalui media sosial dan penggunaan Canva. Para peserta termasuk pengusaha lokal dan anggota masyarakat yang terlibat dalam manufaktur skala kecil. Program ini menyoroti pentingnya memanfaatkan pasar digital seperti Shopee dan menekankan strategi untuk membuat profil toko online yang menarik, gambar produk yang jelas, dan deskripsi produk yang komprehensif. Panduan praktis tentang pengemasan dan memberikan layanan pelanggan yang sangat baik juga diberikan. Selain itu, program ini juga menekankan penggunaan platform media sosial seperti Instagram dan Facebook untuk pemasaran. Kegiatan pengabdian masyarakat berjalan dengan lancar dan mendapat respon positif dari para peserta, yang menunjukkan minat untuk mengoptimalkan praktik pemasaran digital mereka. Rencana ke depan termasuk bantuan teknis yang lebih mendalam untuk lebih meningkatkan operasi bisnis mereka. Inisiatif ini bertujuan untuk memberdayakan UKM di Desa Maron, memungkinkan mereka untuk menerapkan praktik-praktik terbaik dan memperluas jangkauan pasar mereka, yang pada akhirnya akan meningkatkan kinerja bisnis mereka.
ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI PERTUMBUHAN EKONOMI INKLUSIF (STUDI KASUS: KABUPATEN/KOTA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA 2012-2021) Nurul Hasby Hilmy Amin; Nurman Setiawan Fadjar
Journal of Development Economic and Social Studies Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Indonesia as a developing country that has 34 provinces with many remote, outermost and lagging areas has problems with the impact of high economic growth, namely poverty, inequality, and unemployment. Likewise with the DI Yogyakarta Province which experienced this condition. The concept of inclusive economic growth exists as growth creating broad access and opportunities for all levels of society in an equitable manner, increasing welfare, and reducing disparities between groups and regions. This study aims to analyze the effect of the independent variables consisting of the minimum wage, human development index, and per capita income on the dependent variable inclusive economic growth. The method used is panel data regression analysis. The results showed that the minimum wage variable had a negative and significant effect on inclusive economic growth, while the human development index and per capita income variables had a positive and significant effect on inclusive economic growth
ANALISIS ALOKASI BELANJA DESA TERHADAP PEMBANGUNAN DESA (STUDI KASUS DESA BERKEMBANG DI KABUPATEN TRENGGALEK TAHUN 2019-2022) Muhammad Rafli Alan Retsa Prasetyawan; Nurman Setiawan Fadjar
Journal of Development Economic and Social Studies Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Village expenditure has an important role in increasing village development. To realize the Sustainable Development Goals (SDGs) program, villages need to support this program by actualize a good village development. The purpose of this research is to identify the effect of village expenditure allocations toward village development. The research model used in this research is panel data with cases in 36 developing villages in Trenggalek Regency in 2019-2022. Partially, this study resulted a significant positive relationship between village spending on development implementation and spending on community development toward village development. However, spending on village administration and spending on community empowerment has no influence to village development
TELAAH KRITIS ETIKA BISNIS DALAM PERSPEKTIF ISLAM (KONSEP DAN IMPLEMENTASI PADA PELAKU USAHA) Farhan Zaki Mubarok; Nurman Setiawan Fadjar
Islamic Economics and finance in Focus Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to find out the concept of Islamic business process flow involving financing, production, and marketing within the scope of business ethics. The researcher uses the literature review method in examining Islamic business ethics by looking at the process of financing, production, and marketing as well as comparing with conventional business ethics to get a comparison of views between business ethics seen from various related literature sources. The results of this research show that the concept of Islamic business ethics can be a reference and choice for business people who want to run a business to achieve prosperity in order to be blessed in the world and the hereafter.
Analysis of Market System Mapping Patterns and Potential for Milkfish Cultivation in Pangkahwetan Village, Gresik Indonesia Nurman Setiawan Fadjar; Risqi Noor Hidayati Putri
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.2191

Abstract

One of the potential resources in Indonesian villages is in the fisheries sector, which are divided into two main categories: capture fisheries and aquaculture. One of the common species for aquaculture in Indonesia is milkfish (chanos chanos). Pangkah Wetan Village in Gresik Regency is one of the areas that has the potential or value for milkfish aquaculture, which is influenced by the majority of the population who have a livelihood in the fisheries sector and because milkfish is relatively easy to cultivate due to its fast growth. In order to explore the potential for milkfish aquaculture, this research was carried out through an analysis of the market system approach. The productivity of milkfish aquaculture is determined by the optimization of its support functions. It was discovered that the cause of the low productivity of milkfish aquaculture was due to limitations in supporting services, not in the actors. The basic causes of this productivity include various seedlings quality, limited artificial feed, low utilization of technology, low access to capital, low marketing levels, and the minimal role of related institutions. Hence systemic intervention is necessary in terms of support services in order to improve the welfare of the community which in turn will increase the income of farmers.
Co-Authors Fahmi Nabil Ramadhani Farhan Zaki Mubarok Muhammad Rafli Alan Retsa Prasetyawan Nurul Hasby Hilmy Amin Putu Mahardika Adi Saputra Risqi Noor Hidayati Putri