Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal International Journal Multidisciplinary Science
Fendi Saputra
Pembangunan Jaya University
Humanities Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF BRAND AMBASSADOR, BRAND PERSONALITY, AND KOREAN WAVE ON PURCHASE DECISIONS OF SOMETHINC Rona Ayudia Purnandika; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
International Journal Multidisciplinary Science Vol. 1 No. 3 (2022): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v1i3.387

Abstract

This study aims to determine the influence of Brand Ambassadors, Brand Personality and the Korean Wave on the Purchase Decision of somethinc products. This research is research that uses quantitative data. The population of this research is so-think consumers. The sample in this study amounted to 120 respondents. The techniques used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, and T test. The results of this study indicate that Brand Ambassador and Brand Personality simultaneously significantly affect purchasing decisions. Meanwhile, the Korean Wave simultaneously has no significant effect on purchasing decisions of something. Brand Ambassador has a positive and significant effect on purchasing decisions, Brand Personality has a positive and significant effect on purchasing decisions, and Korean Wave has a negative and insignificant effect on purchasing decisions.
INFLUENCE WORK MEANING AND CONDITIONS WORKER INDIVIDUAL TO INTENTION FOR STAY MEDIATED BY WORK-FAMILY-CONFLICT IN EMPLOYEES IN SERVICE COMPANIES Salma Sintya; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Fendi Saputra; Yohanes Totok Suyoto
International Journal Multidisciplinary Science Vol. 1 No. 3 (2022): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v1i3.388

Abstract

Research this aim for researching influence profession meaning and condition worker individual to intention for stay mediated by conflict family work for employees in the company field services . Research design this use method study quantitative with Structural Equation Modeling model and using Smartpls.40 software. Data collection techniques using questionnaire with intermediary Google Form, and the number of samples is 124. Research results this showing that profession meaning have influence negative and no significant to work family conflict , work family conflict have influence positive and significant to intention for residence and conditions worker have influence positive and significant to work family conflict on employees in the company field services .
Co-Authors Dede Suleman Mohamad Trio Febriyantoro Rona Ayudia Purnandika Salma Sintya Yohanes Totok Suyoto Zulkifli Zulkifli