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Agung Perdana
Program Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Andalas, Padang-Indonesia
Decision Sciences, Operations Research & Management Social Sciences

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Use of Qris in the Tourism Support Sector in West Sumatra Tourist Destinations with the Technological Acceptance Model (TAM) Approach (Survey on West Sumatra Tourists) Agung Perdana; Eri Besra; Sari Lenggogeni
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.10737

Abstract

Abstract:This study aims to analyze the use of QRIS in the tourism support sector in west sumatra tourist destinations with the technological acceptance model (TAM) Approach (Survey On West Sumatra Tourists). The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 250 tourists who use QRIS as a means of payment in the tourism support sector in West Sumatra tourist destinations. The sampling technique was purposive sampling. The data analysis method uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the study show that perceived usefulness has a significant effect on behavioral intention to use QRIS. Perceived ease of use has a significant effect on behavioral intention to use QRIS. Perceived usefulness has a significant effect on the attitude toward using QRIS. Perceived ease of use has a significant effect on the attitude toward using QRIS. Attitude toward using has a significant effect on behavioral intention to use QRIS. Perceived usefulness has no significant effect on behavioral intention to use through attitude toward using QRIS. Perceived ease of use has a significant effect on behavioral intention to use through attitude toward using QRIS.Keywords: Perceived Usefulness; Perceived Ease Of Use; Attitude Toward Using; Behavioral Intention To Use
Co-Authors Elsa Felina Effendi, Eri Besra Sari Lenggogeni