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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) JBTI : Jurnal Bisnis : Teori dan Implementasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Fokus Manajemen Bisnis InEJ: Indonesian Engagement Journal BISMA (Bisnis dan Manajemen)
Fatmawati, Indah
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Manajemen Bisnis

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Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi, Dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal Pramintasari, Talisa Rahma; Fatmawati, Indah
Jurnal Manajemen Bisnis Vol 8, No 1: March 2017
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aims to analyze the Influence Of Religious Belief, Role Of Halal Certification, Information Exposure And Health Reason Of People’s Awareness On Halal Foods. The setting in this study measuring the level of awareness of halal food products in Yogyakarta. Objects of research in the area is Kotagede, while the subject is the individual Muslim in the area is. Kotagede chosen because it is the region's civilization is the Islamic Mataram Kingdom and Muhammadiyah also rapid growth, so that the majority of the population was Muslim. In this study, sample of 117 respondens were selected using technique non-probability sampling and purposive sampling manifold. Alanysis tool used in this study is the multiple linear regression. Based on the analysis that have been made results are the religious belief have a significant impact on the awareness of halal, role of halal certification has a significant influence on the awareness of halal.
Pengaruh Format Iklan Komparatif dan Non Komparatif Terhadap Respon Kognitif dan Niat Perilaku Bikorin, Bikorin; Fatmawati, Indah
Jurnal Manajemen Bisnis Vol 7, No 1: March 2016
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aimed to analyze the influence of comparative advertisement format and non comparative toward cognitive responses and behavioral intentions. In this research, the writer chooses the participants who used mobile cards XL Axiata (XL and Axis) in Special Region of Yogyakarta area. In analyzing the data, the writer uses the quantitative and experiment method conducted by survey. In this research, the writer uses questionnaire for collecting the data. The samples of this research are card mobile users of XL Axiata (XT and Axis) who live in Special Region of Yogyakarta area and fulfill criteria set by the researcher. The number of the samples in this research is 80 participants. The analysis tool in this research, the writer uses the analysis of independent sample t test, two ways anova dan simple regression.Some of the research findings are; there are difference influences between cognitive response of consumers who receive comparative advertising stimuli and noncomparative ads. Then there are average differences between the cognitive responses by stimuli comparative advertising/non-comparative and NFC low/high. The last, a cognitive response effects on consumer behavioral intentions.
Co-Authors Abiyyu Fathin, Abid Anjelisa, Anjelisa Bikorin Jaroenwanit, Pensri Junarta, Harbyanto Lutfiana Dwi Mayasari, Lutfiana Dwi Nuryakin, Nuryakin Pramintasari, Talisa Rahma Pramintasari, Talisa Rahma Safira, Elsi Widowati Wahyuningsih