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All Journal Philosophiamundi : Journal of Global Humanistic Studies
Irfa Yanpetra
universitas muhammadiyah jakarta
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Pentingnya Perilaku Konsumen Dan Strategi Pemasaran Bisnis Di Era Digital Riscia Maharani; Muhammad Arfan; Nur Herlina; Irfa Yanpetra; Muhammad Faqih Nurizal; Muhammad Ershanda; Djoko Hananto
Philosophiamundi Vol. 2 No. 1 (2024): Konflik Identitas dalam Konteks Globalisasi
Publisher : PT. Kreasi Karya Majakata

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Abstract

In the ever-growing digital era, the role of consumer behavior and marketing strategy in business becomes crucial. This article explains the importance of a deep understanding of consumer behavior in a digital context and the urgency of developing adaptive marketing strategies. Dynamic changes in technology have changed the way consumers interact with products and brands. Therefore, the emphasis on implementing marketing strategies that are responsive to these changes is the main focus. This article analyzes the key role of consumer behavior in shaping effective marketing strategies in the digital era, highlighting the importance of adaptability and innovation in achieving business success. Keywords: Consumer Behavior, Strategy and Digital Era
Co-Authors Djoko Hananto Muhammad Arfan Muhammad Ershanda Muhammad Faqih Nurizal Nur Herlina Riscia Maharani