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All Journal Journal of Management, Entrepreneurship and Tourism
Mispandi Mispandi
Pendidikan Ekonomi, Fakultas Ilmu Sosial dan Ekonomi, Universitas Hamzanwadi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Management Skils and Marketing Strategy on Business Success of Songket Weaving Fabric of Sasak Lombok Mispandi Mispandi; Lalau Hendra Wijaya; Muh Fahrurrozi; Anthony Nnamdi Ogbolu
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.20

Abstract

This study aims to analyze and describe the effect of management capabilities and marketing strategies on business success. This type of research is quantitative. This research was conducted in the village of voluntary and the village of Rembitan, Central Lombok district, which became the subject of this study. The sample in this study was 300 respondents who are woven cloth entrepreneurs. The data collection technique is done using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that: (1) management ability has a positive and significant effect on the success of the songket woven fabric business by 37.3% with a significance value (p) <0.05. (2) Marketing strategy has a positive and significant effect on business success by 38.7% with a significance value (p) <0.05
The Dynamics of Financial Management of The Village in Sugian Village Sambelia District East Lombok Hidayatul Hapizah; Muhammad Juaini; Mispandi Mispandi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.53

Abstract

This research aims to figure out how the dynamics carried out by the village government in managing the allocation of village funds (ADD) are formed both at the level of refinancing, implementation, and accountability. This research uses qualitative methods. The data in this study was obtained through observations, interviews, and documentation. The data is then analyzed by reducing it, presenting it, and drawing conclusions. As for the results of this study, it shows that the Sugian village government manages the village budget, which includes the village fund allocation (ADD), well and makes changes at every level.During the planning phase of the village government, Sugian made changes by holding the Musyawarah Plan (MUSREN) with the invitation of various parties, such as the village government, the village forestry agency (BPD), religious figures, public figures, youth, and corals. In the statement, the village government provided detailed information on the amount of funds received, the sources of the funds, and the plans for the use of those funds. As for the form of change in the implementation stage, which is to install banners and create a website that informs about the activities financed by the village fund allocation, As for changes in the level of responsibility, it is to make some reports, such as accountability letters (SPJ), receipts, payment order letters, invoices, activity reports, and photos of activities. The reports are submitted to the BPD, the PMD, and the Inspectorate.
Strategies With A Wask Cake Trade in The Way of Fighting Online Shop Rivalities in Sikur Village Siska Hidayatul Aini; Susilawati Susilawati; Mispandi Mispandi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.58

Abstract

Strategy is, in fact, planning and managing to a goal. It is also understood as a process of determining a summit leader's plan that focuses on the long-term goals of the organization, accompanied by the elaboration of a way of achieving a specific goal or to face competition. The objective of this research is to find out where wet cake traders are in the midst of online shop competition and to know what strategies the wet cookie traders in Sikur Village use in the face of online store competition. This research uses qualitative methods. The subject of the study is 10 wet pie dealers in Sikur Village. The data in this study is obtained through three methods observation, interview, and documentation. The results of this study are analyzed by reducing data, presenting data and drawing conclusions. The results of this study show that; 1) The situation of wet cake merchants in Sikur Village experienced a slight decline in buyers caused by the presence of a new trading system i.e. trading through online shops. The presence of this new trading system has strengthened the competition between traders, and it has been coupled with advances in society that have made conventional trade abandoned.  As a result, the income of most wet cake traders in Sikur Village has fallen. 2) Most wet cake dealers in Sikur Village have a special strategy to survive. The strategy used is product quality improvement strategy, price strategy, service strategy and promotion strategy.
Implementation of East Lombok Flourishing Program (Renternir Through Interest Free Credit) at MSMEs Ade Tiara; Muhammad Juani; Mispandi Mispandi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.66

Abstract

Implementation is the process of putting a plan, decision, or policy into action. Implementation also includes a number of actions, such as planning, preparing resources, organizing leadership, and implementing an action or decision. This research aims to find out how the implementation of the Lotim Program improves the development of MSMES  in the Selong district and what obstacles there are to its implementation. The research used in this study is descriptive research with a qualitative approach. The data submitted is then analyzed by reducing the data, presenting the data, and drawing conclusions. The research is based on the theory of Edward III, who uses four factors as a reference for the research: resource, communication, bureaucracy, and attitude. The results of the research implementation of the Lotim development program at MSMES  in the Selong district showed that the implementation of this Lotim development program has been sufficiently good but not fully successful. The recipients of this Growth Lotim program feel that it has been very helpful in developing their venture. The obstacles to the implementation of this program are more likely than the people who are difficult to gather, and the communication and monitoring carried out by the program implementing authorities have not been performed optimally. In this case, the monitoring is performed after the people are declared to accept the Lombok Timur Developing Program.
Co-Authors Ade Tiara Anthony Nnamdi Ogbolu Hidayatul Hapizah Lalau Hendra Wijaya Muh. Fahrurrozi Muhammad Juaini Muhammad Juani Siska Hidayatul Aini Susilawati Susilawati