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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Journal of Management, Entrepreneurship and Tourism
Lalau Hendra Wijaya
Pendidikan Sosiologi, Fakultas Pendidikan, Universitas Nahdlatul Ulama, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Management Skils and Marketing Strategy on Business Success of Songket Weaving Fabric of Sasak Lombok Mispandi Mispandi; Lalau Hendra Wijaya; Muh Fahrurrozi; Anthony Nnamdi Ogbolu
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.20

Abstract

This study aims to analyze and describe the effect of management capabilities and marketing strategies on business success. This type of research is quantitative. This research was conducted in the village of voluntary and the village of Rembitan, Central Lombok district, which became the subject of this study. The sample in this study was 300 respondents who are woven cloth entrepreneurs. The data collection technique is done using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that: (1) management ability has a positive and significant effect on the success of the songket woven fabric business by 37.3% with a significance value (p) <0.05. (2) Marketing strategy has a positive and significant effect on business success by 38.7% with a significance value (p) <0.05
Co-Authors Anthony Nnamdi Ogbolu Mispandi Mispandi Muh. Fahrurrozi