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All Journal Sadida: Islamic Communications and Media Studies
Yusri Yusri
Universitas Islam Negeri Ar-Raniry Banda Aceh
Religion Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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TEORI KULTIVASI Yusri Yusri
SADIDA Vol 2 No 2 (2022): Islamic Communications and Media Studies
Publisher : SADIDA

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Abstract

This article discusses other media impact cultivation theories such as silence spiral theory, media framing theory, and social learning theory. This discussion looks more at the important components of this discussion of the theory of scattering in the book Theories of Mass Communication by Malvin L. Defleur and Sandra J. Ball-Rokeach. According to the theory of cultivation, television messages affect the behavior of individuals. The effect of a stirring between a heavy television viewer and a light viewer. The findings of this study, taken in combination with previous studies, seem to suggest that in a world the capitalist value of television can pay greater attention than democratic values.
Fungsi Komunikasi Islam Dalam Perspektif Al-Qur’an Yusri Yusri
SADIDA Vol 4 No 1 (2024): Islamic Communication and Media Studies
Publisher : SADIDA

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Abstract

This article aims to discuss the function of Islamic communication from the perspective of the Qur'an. The functions discussed here are the informing function and the socialization function. The functions discussed are directed at how to make these functions function as they should. In other words, these functions are not only discussed at a normative level, but also more importantly at an applied level. This discussion involves various critical studies of several related interpretations which are linked to the efforts to function of the Islamic communication function being discussed. From this study, it was found that the information function only works if all components in the information cycle are actually carried out as they should. The function of socialization will only truly function if the factors that influence a person's interest in socializing with other people are implemented properly in accordance with the guidance of Islamic religious teachings.
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