Sadida: Islamic Communications and Media Studies
Vol 2 No 2 (2022): Islamic Communications and Media Studies

TEORI KULTIVASI

Yusri Yusri (Universitas Islam Negeri Ar-Raniry Banda Aceh)

Article Info

Publish Date
15 Dec 2022

Abstract

This article discusses other media impact cultivation theories such as silence spiral theory, media framing theory, and social learning theory. This discussion looks more at the important components of this discussion of the theory of scattering in the book Theories of Mass Communication by Malvin L. Defleur and Sandra J. Ball-Rokeach. According to the theory of cultivation, television messages affect the behavior of individuals. The effect of a stirring between a heavy television viewer and a light viewer. The findings of this study, taken in combination with previous studies, seem to suggest that in a world the capitalist value of television can pay greater attention than democratic values.

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Journal Info
Sadida: Islamic Communications and Media Studies
Website

Abbrev

sadida

Publisher

Universitas Islam Negeri Ar-Raniry Banda Aceh

Subject

Religion Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Description

SADIDA Journal is is a journal that discusses Islamic communication in various aspects of communication disciplines. Among the topics discussed are the science of communication, intercultural communication, interpersonal communication, intrapazzle communication, persuasive communication, mass ...