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Yuliar Kartika W
Universitas 17 Agustus 1945 Surabaya
Economics, Econometrics & Finance Environmental Science

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PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN TOKO BANGUNAN KURNIA INDAH DI SIDOARJO Abdul Malik Aziz; Yuliar Kartika W
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i1.2245

Abstract

The purpose of this study is to determine the effect of: 1). price perception on customer loyalty, 2). product quality on customer loyalty, 3). service quality on customer loyalty. This study used quantitative methods. The population in this study is consumers of Kurnia Indah Bungurasih Building Store. The sampling technique in this study used non-probability sampling. The sample used in this study was 90 respondents. Data analysis techniques use instrument tests, classical assumption tests, descriptive statistical tests, multiple linear regression tests, and hypothesis tests with the help of IBM SPSS Version 24 applications. The results of this study show that 1). Price perception has a significant effect on customer loyalty to consumers of Kurnia Indah Building Store in Bungurasih. 2). Product quality has a significant effect on customer loyalty at Kurnia Indah Building Store in Bungurasih. 3). Service quality has a significant effect on customer loyalty at Kurnia Indah Building Store in Bungurasih. Based on these findings, it is to increase loyalty Customers are advised to make efforts to improve the perception of price, quality and customer satisfaction.
PENGARUH BRAND TRUST, BRAND EQUITY, DAN BRAND IMAGE MINYAK GORENG FILMA TERHADAP LOYALITAS PELANGGAN DI PT. XYZ SURABAYA Rizki Eka Putra; Yuliar Kartika W
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i1.2246

Abstract

Penelitian ini bertujuan untuk membuktikan dan menganalisis bagaimana brand trust berpengaruh langsung terhadap loyalitas pelanggan di PT. XYZ Surabaya, Untuk membuktikan dan menganalisis bagaimana brand equity berpengaruh langsung terhadap loyalitas pelanggan di PT. XYZ Surabaya, Untuk membuktikan dan menganalisis bagaimana brand image berpengaruh langsung terhadap loyalitas pelanggan di PT. XYZ Surabaya, Untuk membuktikan dan menganalisis bagaimana brand trust, brand equity, dan brand image secara simultan berpengaruh terhadap loyalitas pelanggan. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang terdiri dari 100 konsumen PT. XYZ Surabaya. Metode pengolahan data yang digunakan adalah analisis data dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa Brand trust berpengaruh signifikan terhadap loyalitas pelanggan di PT. XYZ Surabaya, Brand equity berpengaruh signifikan terhadap loyalitas pelanggan di PT. XYZ Surabaya, Brand image berpengaruh signifikan terhadap loyalitas pelanggan di PT. XYZ Surabaya. Brand trust, brand equity dan brand image secara simultan berpengaruh signifikan terhadap loyalitas pelanggan di PT. XYZ Surabaya.
Co-Authors Abdul Malik Aziz Rizki Eka Putra