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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Cahaya Mandalika Jurnal Ekonomi KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Jurnal Ekonomi, Bisnis dan Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Bisnis Jurnal Visi Manajemen (JVM) Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Matriks: Jurnal Sosial dan Sains Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal bintang manajemen Manajemen Kreatif Jurnal Ekonom : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis Growth: Jurnal Magister Ilmu Ekonomi Universitas Palangka Raya Advances In Social Humanities Research Jurnal Ekonomi dan Pembangunan Indonesia Tali Jagad Jurnal Ilmiah Manajemen
Dicky Perwira Ompusunggu
Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Transformasi: Journal of Economics and Business Management

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Strategi Pemasaran Digital Usaha Mikro, Kecil, Dan Menengah Di Desa Batu Makap Kabupaten Murung Raya Dicky Perwira Ompusunggu; Dicky Febrian
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.700

Abstract

This study aims to contribute knowledge about Indonesian consumer behavior and marketing strategies through social media that can help businesses increase their product sales in the increasingly competitive Murung Raya district market. A qualitative research method was used in this study. The research location is the Batu Makap Industrial Tourism Village in Murung Raya Regency. In Batu Makap village, researchers conducted structured interviews with respondents from SMEs and digital village managers. The existence of this information technology has an impact on existing markets and existing business agreements. Steps will be taken to introduce SMEs to digital marketing and attract them to participate in loan programs to use digital marketing techniques. In addition, MSME players will also learn about marketing strategies such as digital marketing, online shopping, and product development. Digital marketing enables marketing and selling products based on customer location. Some MSMEs have mastered using technology to sell their products. In developing a digital village in Makapu Village, Murung Raya District, digital marketing has enabled MSMEs to lead their marketing. Steps have been taken to introduce MSMEs to digital marketing and encourage them to participate in lending programs and use digital marketing techniques.
Co-Authors Ahmad Fauzi Nurhidayat Akmal Yazid Lubis Alexandra Hukom Alexandra Hukom Alexandra Hukom Hukom Alexandra Hukom, Alexandra Anjelina Siburian Arum Widyasyari Benius Benius Clinton Sinaga Cristian Zendrato Dani Dani Dede Salwa Oktavia Depi Tamara Depy Rizkika Indria Sutrisno Dian Anggreni Br Tarigan Dicky Febrian Ditya Sriwahyni Sinurat Egi Ispreidi Maha Elisa Febriani Feby Adila Indria Sutrisno Framita Ester Sigiro Gabriel Yange Valasta Gloria Esteriana Herman Fland Dakhi Hery Kristedy Kurnia Kurnia Lala Lala Leli Astuti Gulo Lily Zahra Firdausya Lisda Ermayani Br Sitepu Lotmidayanti Berutu Mahdalena Mahdalena Maria Imakulata Kwuta Melya Nanda Mona Elisa Mutiara Mutiara Nanda Putri Qumayroh Nicolaus Fiermon Hardo Nina Irenetia Novi Novi Novusa Aliantie Putri Marahatini Rahmah Norhayati Rahulsep lukas tampubolon Risda Oktavia Siahaan Robin silalahi Roni Wijaya Zendrato Rosita Munte Sapna Rahayu SELFI ANGGRIANI SAPUTRI Sri Wiyanti Terevina Lorensia Vennus Octolongerens Wahyu Prasetyo Yomelin andini Yusepin Hartanty