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Journal : Tali Jagad Jurnal Ilmiah Manajemen

USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI ERA DIGITAL ABAD 21: Usaha Mikro, Kecil Dan Menengah (Umkm) Era Digital Di Abad Ke-21 Lily Zahra Firdausya; Dicky Perwira Ompusunggu
TALI JAGAD JOURNAL Vol. 1 No. 1 (2023): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.tjj.2023.01.3

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important sector in a country's economy. In the digital era of the 21st century, MSMEs face new challenges in utilizing digital technology in developing their businesses. This research aims to explore how MSMEs can take advantage of digital technology in the 21st century digital era. The method used is qualitative research by conducting an in-depth literature study on SMEs that have used digital technology in their business. The results of the study show that the use of digital technology can help MSMEs to increase operational efficiency, reach a wider market, and increase customer satisfaction. However, there are still obstacles such as limited access and skills in using digital technology that need to be overcome. Therefore, the government and related organizations need to provide the necessary support and training to MSMEs so that they can optimally utilize digital technology.