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All Journal Journal of Islamic Studies
Sobirin
IAI AL-AZIS Indramayu
Social Sciences

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ANALISIS PESAN DAKWAH TAYANGAN “UNTUK APA KITA HIDUP DI DUNIA” OLEH USTAD ABDUL SOMAD PADA KANAL YOUTUBE TAMAN SURGA. NET Nur Khamim; Ahmad Asrof Fitri; Sobirin
Journal of Islamic Studies Vol 1 No 2 (2023): Journal of Islamic Studies
Publisher : Journal of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61341/jis/v1i2.012

Abstract

This research aims to 1) To explain the message of da'wah delivered by Ustadz Abdul Somad with the title ‘For What We Live in the World’ on Youtube Taman Heaven.Net. 2) To explain the positive impact of the community on the da'wah message delivered by Ustadz Abdul Somad with the title ‘For What We Live in the World’ on Youtube Taman Langit.Net. The research This research uses the library research method with the following data collection techniques: observation techniques, communication techniques, measurement techniques, and techniques for reviewing documents and books related to the message of preaching the show ‘For What Are We Living in the World’ By Ustad Abdul Somad. From this research, the results obtained are: 1) The message of da'wah delivered by Ustad Abdul Shomad in the Taman Heaven.Net Youtube account with the title ‘For What We Live in the World’ contains messages of da'wah, aqidah, morality, and sharia. 2) The positive impact of the community on the da'wah message delivered by Ustadz Abdul Somad with the title ‘For What We Live in the World’ on Youtube Taman Langit.Net, there were 2562 viewers who watched the Youtube channel and gave positive comments.
STRATEGI KOMUNIKASI AKUN INSTAGRAM RACHEL VENNYA DALAM KAMPANYE SOSIAL UNTUK MENINGKATKAN MINAT DONASI MILENIAL Annisa Firdhaus; Alfi Satria; Sobirin
Journal of Islamic Studies Vol 1 No 2 (2023): Journal of Islamic Studies
Publisher : Journal of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61341/jis/v1i1.013

Abstract

The stratetgy of Rachel Vennya’social campaign on Instagram is measurement in the sense of achieving the goals or objectives that have been previously set by the Rachel Vennya social campaign which aims to increase interest in donations among millenials so that other circles follow and people in need can immediately receive asistance, especially for people who are sick or have symptoms of covid and other people who are affected by this covid-19, both physically and spiritually. Based on this, the following problems are formulated: (1) What is the strategy forusing instagram’s social meta by Rachel Vennya in attracting donations? (2) How effective is Rachel Vennya’s communication model on instagram in growing millenial donation interest on the Kitabisa.com fundraising platform?. This research is a qualitative research. The results showed that (1) the campaign strategy through rachel Vennya's Instagram social media by uploading photo and video posts, taking real action and updating about the distribution of donation funds to a predetermined place made researchers believe that the communication strategy carried out by rachel Vennya was successful by looking at the response of the people who are so sympathetic and enthusiastic to help donate and also disseminate information to donate to other communities. (2) the effectiveness of the campaign carried out by Rachel has proven to be effective because there is a percentage of 83.63% of the number of donors after seeing the post, and this is a very high percentage.
Co-Authors Ahmad Asrof Fitri Alfi Satria Annisa Firdhaus Nur Khamim