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All Journal Radinka Journal of Science and Systematic Literature Review
Chalchissa Amentie KERO
Jimma University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Mathematics Public Health

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Meta Analysis Study of Marketing Innovation on SME Business Performance in Ethiopia Shashi Kant; Fisseha Dejene YADETE; Chalchissa Amentie KERO
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 1 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i1.91

Abstract

This study looked at how market innovation affected SMEs' performance in Addis Abeba, Ethiopia, with the use of government support programs as a moderator. The study's meta-analysis will be guided by the Schumpeter innovation theory, which also incorporates the diffusion of innovation theory, expectancy theory, institutional theory, stakeholder theory, absorptive capacity theory, resource-based view/theory, dynamic capability theory, R-A theory, and a unified theory of acceptance and use of technology. The researcher used an effect size approach based on a forest and funnel plot to scan, exclude, and include relevant material. Researchers discovered a connection between the dimension of innovation and company performance on the basis of an extensive literature review. Also Based on the studied literature, the researcher discovered a link between the moderation of the government support program and the performance of SMEs' firms in the area of innovation. To carry out this study, an exploratory sequential mixed-methods research design will be used. Based on the current literature, the study attempts to create a conceptual framework and testable hypotheses. It was discovered that the impact of marketing innovation on a firm's performance was moderated by government support programs. Businesses must be encouraged to adopt government support programs with a moderating influence as a result.
Co-Authors Fisseha Dejene Yadete Shashi Kant