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Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review Shashi Kant; Fisseha Dejene Yadete
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 1 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i1.86

Neuromarketing and its implicit and automated processes influence customer decision-making and expose any concealed understanding of consumer behavior. There is a rising interest in studying how consumers' brain responses affect their decision-making process because one of the most important questions in today's market is what motivates consumers to choose one product over another. Although neuromarketing positions itself as one of the key fields of research targeted at accomplishing this objective, it is still a young and rapidly evolving discipline. The study's research proposal was to examine how advertising influences consumers' purchasing decisions when shopping online. Examining the role of customers' gaze spots, fixation counts, heat maps, and emotions in reaction to stimuli or marketing efforts is another goal. The consumer provides the stimulus, and the advertising effort gauges the response. The authors used a systematic literature review of the latest studies. The inclusion and exclusion of scanned literature was conducted with the help of PRISMA. For checking the effect size of the used literature, authors employed the forest plot based on partial correlation. The publication bias of SLR was viewed through the funnel plot. Bibliometrics analysis and content analysis were conducted to support the strength of the reviewed literature.

Meta Analysis Study of Marketing Innovation on SME Business Performance in Ethiopia Shashi Kant; Fisseha Dejene YADETE; Chalchissa Amentie KERO
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 1 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i1.91

This study looked at how market innovation affected SMEs' performance in Addis Abeba, Ethiopia, with the use of government support programs as a moderator. The study's meta-analysis will be guided by the Schumpeter innovation theory, which also incorporates the diffusion of innovation theory, expectancy theory, institutional theory, stakeholder theory, absorptive capacity theory, resource-based view/theory, dynamic capability theory, R-A theory, and a unified theory of acceptance and use of technology. The researcher used an effect size approach based on a forest and funnel plot to scan, exclude, and include relevant material. Researchers discovered a connection between the dimension of innovation and company performance on the basis of an extensive literature review. Also Based on the studied literature, the researcher discovered a link between the moderation of the government support program and the performance of SMEs' firms in the area of innovation. To carry out this study, an exploratory sequential mixed-methods research design will be used. Based on the current literature, the study attempts to create a conceptual framework and testable hypotheses. It was discovered that the impact of marketing innovation on a firm's performance was moderated by government support programs. Businesses must be encouraged to adopt government support programs with a moderating influence as a result.

Transformational Leadership Effect on Organizational Performance in Ethiopia Public Sector: Systematic Literature Review Shashi Kant; Kenenisa Lemi DEBELA; Kebede Asefa
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 1 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i1.92

The knowledge of constructivism in the style of transformational leadership as it pertains to organizational performance was thoroughly reviewed to produce the current study. It studies the function of transforming leadership and investigates a number of problems that may arise in organizations under such circumstances. A systematic review and subsequent thematic content analysis of the literature, including findings from existing literature and research papers that have been published, is used to establish the theoretical underpinnings. They were thoroughly reviewed, and the best materials that matched them were then carefully picked out and included in order to reach a conclusion. The outcome highlights the need for managers to use a transformational leadership style to put into practice cutting-edge tactics for employee empowerment so they can navigate the environment of rapid change and perform to their full potential. A conceptual qualitative framework based on PRISMA was constructed and advised for the functionalism of personalized transformational leadership style to involve stakeholders in amicably avoiding recalcitrance. The forest plot and funnel plot were used to check the combined effect size and publication bias. This strategy can assist transformational leadership managers in identifying opportunities during this crisis and assisting them in drawing important conclusions about how to address problems and foster a healthy culture. This paradigm can assist a transformational leader in managing stakeholders' expectations and benefit both academics and practitioners by working collaboratively to solve anticipated challenges. Limitations include bias risks such selective result reporting, inadequate blinding, attrition bias, and selection bias. Research novelty was a fresh idea that might provide new knowledge or add to the body of knowledge currently in existence.

Promotion Mix Tools Relevance for Marketing in Ethiopia: Literature Appraisal Shashi Kant; Adugna Asefa Elema
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 2 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i2.110

Promotion Mix is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency, and maximum communications impact. IMC can offer assistance in facilitating and delivering reliable messages over different channels of communication. The concept is particularly important in that it places incredible emphasis on the significance of the promotion mix. The objectives of the meta-analysis literature review are to examine IMC’s five tools for organizational performance: Advertising, Personal Selling, Sales Promotion, Direct Marketing and Public relation. Method design was based on secondary sources of information from various research publications and unpublished literature, magazines, Google Scholar, Science Direct, Research Gate, and books. The meta-analysis literature review The inclusion and exclusion of scanned literature was conducted with the help of PRISMA. For checking the effect size of the used literature, authors employed the Forest Plot based on partial correlation. The result of meta-analysis literature reviews is that IMC tools increase firm efficiency by increasing Overall profitability, overall brand performance, customer satisfaction, loyalty, new customers, sales volume, and Shareholder value of the organization’s services or products. The organizations manage the execution of Promotion Mix tools to significant performance.

New Product Development effect on Venture Sustainability in Ethiopia: Literature review and Factor Analysis Pragmatism Shashi Kant; Gada Gizachew Wakjira
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 2 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i2.112

The purpose of the study was to determine how New Product Development Strategies significantly impact Managerial Venture Sustainability. The case of Bule Hora University, Ethiopia, and the research philosophy of research paradigms that must be designed in quantitative and deductive research approaches, researchers have used an exploratory factor analysis (EFA), research design, stratified sampling techniques, and simple random sampling techniques, as well as a method of data collection from academic staff, administrative staff, and university customers. The data analysis was to describe the information that can be analyzed from the exploratory factor analysis, based on the correlation matrix, KMO, average variance extracted, factor loading, rotation matrix analysis, scatter plot, and construct the internal consistency of convergence validity. And it was founded that Strategies for New Product development have an effect on Venture Sustainability in Ethiopia. Therefore, policymakers should focus more on Strategies for New Product Development and Venture Sustainability.

Strategic Human Resource Management: A Systematic Literature Review Shashi Kant; Wako Jio Glgelo; Chalchissa Amentie Kero
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 2 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i2.129

In recent years, there has been a significant expansion in the field of strategic HRM. This article synthesizes the literature in this field by doing a meta-review, which is a study of reviews that have addressed different facets of strategic HRM. The authors also discuss conceptual frameworks and empirical findings from studies carried out in the field over the preceding three decades, pointing out methodological issues and challenges in the earlier research. They also analyze contemporary developments in the study of strategic HRM. The author concludes with a meta-review of some interesting literature and important lines of inquiry. PRISMA was used to prefer the systematic and meta-analytic review of available review items.

Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures Shashi Kant; Metasebia Adula
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 3 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to investigate the difficulties female business owners face in the Bule Hora town administration in Ethiopia's Horn of Africa. Due to problems with how women are regarded, treated, and considered to be, there is a difference between inactive women and those who have potential. The researchers used a qualitative research design and an interpretative research technique. The researchers spoke with eight female business owners engaged in the company's founding. The purposive sample strategy was used using a structured interview to gather primary data from the respondents. For the analysis of qualitative data, thematic data analysis was used. The primary conclusions of the study showed that social and cultural barriers, lack of money, a lack of adequate employment prospects, a lack of expertise, and a lack of training were the biggest challenges for women entrepreneurs in the study area. The study's conclusions will help the government as it updates its policies to address organizational, individual, legal/administrative, economic, social/cultural, and other aspects that affect how women entrepreneurs view entrepreneurship.

Mobilization of Deposit in Commercial Banks of Ethiopia: Conceptual Model development through Literature Review Shashi Kant; Dugo Debesso
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 3 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i3.137

The purpose of this study is to provide a conceptual framework and determine the factors influencing deposit mobilization in Ethiopia's commercial banks using the literature that is currently accessible. The bank's yearly incremental deposit plan, which calls for the easy mobilization of a sizable sum of money from the communities, is no longer the optimum method for undertaking deposit mobilization. The literature relating to factors influencing deposit mobilization at Ethiopia's commercial banks is presented in this overview of the literature. As a result, there are three sections to the literature review. The introduction linked to overviews of deposit mobilization in Ethiopian commercial banks and factors affecting deposit mobilization is covered in the first portion of the literature review. The second portion looks at empirical concerns regarding the factors influencing deposit mobilization. The conceptual framework for deposit mobilization is shown in the third section, followed by the literature gap of the evaluated literature. Researchers framed the conceptual framework for the research's future course using the most recent available literature.

Meta Analysis of Entrepreneurial Skill and Motivation On Business Performance: Mediating Role Of Strategic Leadership In Sme Sector Of Ethiopia Dereje Dinsa Negeri; Gada Gizachew Wakjira; Shashi Kant
International Journal of Management and Digital Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i1.545

This study will aim to analyze the effects of entrepreneurial skill and entrepreneurial motivation on Business performance, With mediating role of strategic leadership: The case of selected SME Sectors in Guji Zone oromia regional state, Ethiopia. The study was employed a Quantitative research design method by using surveys questionnaire to collect data. The selections of the respondent for this study will random sampling and purposive sampling for SME owners and leaders of both zonal and towns job opportunity creation and skill office and are purposely selected to respond the questionnaires. Since the Zone is so large in size, the researcher will select 5 towns Nagele, Adola, Shakiso, Bore and Haro wachu. A total of 382 respondents will be selected as sample size. Estimating the total population as 2,322 owners and job opportunity creation and skill office leaders in 5 towns, the sample size 382 will be determined by using Yamane (1967) Because of its simplicity to use. The analysis of data is took place by using Classical Linear Regression Model. In this case, the analysis of data involved the use of chi square, correlation and ordinal logistic regression in order to analyze the effects of entrepreneurial skill and entrepreneurial motivation on business performance, with mediating role of strategic leadership. Result indicated that, all variables have positive and significant effect on business performance.

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