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New Product Development effect on Venture Sustainability in Ethiopia: Literature review and Factor Analysis Pragmatism Shashi Kant; Gada Gizachew Wakjira
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 2 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i2.112

Abstract

The purpose of the study was to determine how New Product Development Strategies significantly impact Managerial Venture Sustainability. The case of Bule Hora University, Ethiopia, and the research philosophy of research paradigms that must be designed in quantitative and deductive research approaches, researchers have used an exploratory factor analysis (EFA), research design, stratified sampling techniques, and simple random sampling techniques, as well as a method of data collection from academic staff, administrative staff, and university customers. The data analysis was to describe the information that can be analyzed from the exploratory factor analysis, based on the correlation matrix, KMO, average variance extracted, factor loading, rotation matrix analysis, scatter plot, and construct the internal consistency of convergence validity. And it was founded that Strategies for New Product development have an effect on Venture Sustainability in Ethiopia. Therefore, policymakers should focus more on Strategies for New Product Development and Venture Sustainability.
The effect of Market Orientation on Export Performance: The Mediating role of New Product Development capability Gada Gizachew Wakjira
Adpebi International Journal of Multidisciplinary Sciences Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v2i2.663

Abstract

The aim of this study that titled the descriptive statistics of Market Orientation practice on Export Performance the Mediating role of new product development practice with Positive effect of export performance provides firms with opportunity to grow, and enhance the dynamism in the new product development. In this study, two main strategies that are refer to Market Orientation and new product development is investigated and determines the Export Performance. This study focused in Coffee trading and Factory PLC Ethiopia. The findings showed that the Descriptive effect of Market Orientation on Export Performance the Mediating role of New Product Development Capability. However, the market orientation is much stronger in influence the export performance that affect Market orientation through new product development on Export performance, it designed with Descriptive Statistics to distribute for 384 respondents, and the questionnaires to be distributed from Primary and Secondary Cooperative Union, Coffee supplier, Coffee Collector, Employee of PLC. Hence, this study basically increased the knowledge regarding of the factors that affect the Export Performance, especially in Oromia Regional state West Guji zone Coffee trading and Factory PLC, Ethiopia.