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All Journal BIMA Jurnal Bisnis dan Manajemen
Rohayati Rohayati
Politeknik Negeri Banjarmasin
Economics, Econometrics & Finance

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Pemanfaatan Digital Marketing Oleh Pelaku Umkm Di Indonesia Di Masa Pandemi Covid-19 Sari Hepy Maharani; Rohayati Rohayati; Linda Permanasari
BIMA: Jurnal Bisnis dan Manajemen Vol 1 No 1 (2022): BIMA Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Sejak awal tahun 2020, pandemic Covid-19 telah mengubah seluruh aspek kehidupan masyarakat. Masyarakat harus mulai beradaptasi dengan kebiasaan baru dimana penerapan protokol kesehatan tidak hanya wajib tetapi juga menjadi trend gaya hidup. Salah satu kebiasaan baru yang mulai diterapkan banyak orang adalah belanja online. Hal ini menjadi peluang sekaligus tantangan bagi UMKM di Indonesia untuk dapat mengembangkan dan mempertahankan usahanya di tengah pandemi COVID-19. Penelitian yang dilakukan secara kualitatif ini menggunakan kajian literatur agar dapat memberikan gambaran bagaimana digital marketing memberikan peran yang berarti dalam meningkatkan ketahanan UMKM di Indonesia sehingga dapat tetap bertahan dimasa pandemic.Selain itu melalui penelitian ini juga digambarkan implementasi digital marketing yang mayoritas digunakan oleh pelaku UMKM di Indonesia
Efektivitas Pelayanan Pembayaran Pajak Kendaraan Bermotor melalui Aplikasi E-Samsat pada Unit Pelayanan Pendapatan Daerah Samsat Banjarmasin 1 Gusti Kintan Wardhani; Rika Novyanti; Rohayati Rohayati; Rini Amelia
BIMA: Jurnal Bisnis dan Manajemen Vol 1 No 2 (2022): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v1i2.1489

Abstract

The purposes of this study are (1) to determine the effectiveness of motor vehicle tax payment services through the E-Samsat application at the Regional Revenue Service Unit Office of Samsat Banjarmasin 1, and (2) to determine the comparison between users of conventional motor vehicle tax payment services and those using the application. E-Samsat at the Regional Revenue Service Unit Office of Samsat Banjarmasin 1. The research method used in this research is descriptive research. The population in this study is the public in the service of paying motorized vehicle taxes at the Regional Revenue Service Unit Office of Samsat Banjarmasin 1. The sample in this study was 124 respondents. Sources of data in this study are primary data and secondary data. The results showed that (1) the effectiveness related to procedures and services, E-Samsat can facilitate people who are far from the city in order to minimize delays, because it can be done anytime and anywhere, and (2) this e-samsat application, customers feel the ease of the application. Therefore, it is recommended that services through E-Samsat can be further maximized so that the community is satisfied in using the E-Samsat services, such as the certainty of the schedule and duration of services resulting from effective e-Samsat services and clarity of service procedures.
Co-Authors Gusti Kintan Wardhani Linda Permanasari rika novyanti Rini Amelia Sari Hepy Maharani