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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi JFAS : Journal of Finance and Accounting Studies EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Soffia Pudji Estiasih
Universitas PGRI Adi Buana Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Kinerja Keuangan Terhadap Social Responsibility Perusahaan pada PT. Unilever Indonesia Tbk Widiar Onny Kurniawan; Soffia Pudji Estiasih; Gintan Regita Maharani
JFAS : Journal of Finance and Accounting Studies Vol. 5 No. 3 (2023): Oktober
Publisher : Prodi Akuntansi, Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/jfas.v5i3.5031

Abstract

This study has the aims of detecting the impact of ROA and ROE on CSR, the population of the financial statemenst of PT. Unilever Indonesia Tbk, sample of financial statements starting from 2018-2020 obtained 36 samples, the sampling mechanism is purposive sampling. As well as information collection techniques using documentation. Material testing using classical assumption test, multiple linear regression data analysis, hypothesis t test and F test. Based on simultaneous testing, the ROA impact on CSR is 0,000<0,05, ROE has an impact  on CSR 0,033<0,05. The implementation of better corporate social responbility can practice good things for the sustainability of the company in the long term. CSR disclosure can also show that a company is carring out its obligations properly according to existing regulations and the surrounding population and environment of the company. With the activities carried out by CSR, the company can give people confidence in the company’s products after which the good name of the company becomes excellent in the eyes of the population, and can grow financial capacity which can be shown from the ROA and ROE ratio.
Career Plateau Forms Turnover Intention: The Important Role of Affective Commitment and Career Satisfaction Noerchoidah Noerchoidah; Dyah Widowati; Siti Mahmudah; Soffia Pudji Estiasih
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.39583

Abstract

The pervasive high employee turnover intention, particularly prevalent in the hospitality sector, often disrupts company operations. This study investigates the influence of career plateau on turnover intention, mediated by affective commitment and career satisfaction. The research population comprises all hotel employees in East Java, with a sample size of 170 employees. The data analysis used the Partial-Least-Square Structural-Equation-Modeling (PLS-SEM) approach. The hypothesis testing results substantiate that career plateau significantly and negatively impacts affective commitment and career satisfaction. Furthermore, both affective commitment and career satisfaction significantly and negatively influence turnover intention. The study also reveals that career plateau significantly and positively affects turnover intention when mediated by affective commitment. However, when judged by career satisfaction, the career plateau's effect on turnover intention was positive but insignificant.
Pemanfaatan Storytelling Marketing sebagai Alat Bantu Bisnis UMKM di Kelurahan Taman, Kecamatan Taman, Kabupaten Sidoarjo Nashrudin Latif; Bisma Arianto; Sugijanto; Mohamad Afrizal Miradji; Soffia Pudji Estiasih; Moh. Aslich Alana; Andri Maulana
Ekobis Abdimas Vol 4 No 1 (2023): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

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Abstract

Usaha rumahan di sektor Usaha Mikro Kecil Menengah (UMKM) di kelurahan Taman membutuhkan pengembangan dari sisi komunikasi pemasaran. Urgensi komunikasi pemasaran difokuskan pada bagaimana tata kelolanya menekankan aspek informatif, bujukan dan pengingat konsumen secara langsung/tidak langsung pada produk atau merek yang ditawarkan. Ruang lingkup pengembangan mengarah pada kemampuan menciptakan storytelling pada media sosial sebagai alat komunikasi pemasaran. Kemampuan storytelling memiliki pendekatan emosional dalam menarik permintaan konsumen. Untuk itu, kegiatan pengabdian masyarakat dengan bermitra pelaku UMKM di kelurahan Taman ini diarahkan dalam membantu mengatasi permasalahan minimnya kemampuan storytelling pelaku bisnis dan meningkatkan kemampuan komunikasi pemasaran produk atau mereknya.
Penguatan Orientasi Kewirausahaan pada Pelaku UMKM di Kelurahan Sepanjang, Kecamatan Taman, Kabupaten Sidoarjo Bisma Arianto; Nashrudin Latif; Soffia Pudji Estiasih; Widiar Onny Kurniawan; Bambang D.W; Gani Putra Fiantono; Faradillah Septianti
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9364

Abstract

Program pengabdian masyarakat ini bertujuan untuk memperkuat orientasi kewirausahaan pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Sepanjang, Kecamatan Taman, Kabupaten Sidoarjo. Melalui serangkaian pelatihan dan pendampingan, program ini berfokus pada peningkatan keterampilan manajerial, strategi pemasaran, inovasi produk, dan kemampuan mengakses pasar. Hasil dari kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan kewirausahaan peserta, yang berujung pada peningkatan pendapatan rata-rata sebesar 20% dalam enam bulan. Dampak positif lainnya termasuk peningkatan kemandirian ekonomi dan pengembangan kapasitas sumber daya manusia lokal. Kesimpulannya, penguatan orientasi kewirausahaan terbukti efektif dalam meningkatkan daya saing dan keberlanjutan usaha UMKM.
Co-Authors Andri Maulana Arianto, Bisma Bambang D.W Dyah Widowati Faradillah Septianti Gani Putra Fiantono Gintan Regita Maharani Moh. Aslich Alana Mohamad Afrizal Miradji Nashrudin Latif Noerchoidah Noerchoidah Siti Mahmudah Sugijanto Widiar Onny Kurniawan