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All Journal IMPACTS: International Journal of Empowerment and Community Services
Muinah Fadhilah
Magister Manajemen UST Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Training on Development of Work Relationships and Social Media Marketing in MSMEs Bramma Aji putra; Muinah Fadhilah; Ambar Lukitaningsih; Gendro Wiyono
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13189

Abstract

This service aims to provide of training to handicraft SMEs in Yogyakarta. The COVID-19 pandemic has had a negative impact on MSMEs, one of which is handicraft MSMEs. The purpose of this training is a strengthening the development of work relations and product marketing through social media. The results obtained after the training show that strengthening work relations and using social media is effective as a marketing medium and increasing turnover. In addition, the development of social media also needs to involve the youth for increasing digital marketing innovation.
Co-Authors Ambar Lukitaningsih Bramma Aji putra Gendro Wiyono