IMPACTS: International Journal of Empowerment and Community Services
Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022

Training on Development of Work Relationships and Social Media Marketing in MSMEs

Bramma Aji putra (Prodi MM UST)
Muinah Fadhilah (Magister Manajemen UST Yogyakarta)
Ambar Lukitaningsih (Magister Manajemen UST Yogyakarta)
Gendro Wiyono (Magister Manajemen UST Yogyakarta)

Article Info

Publish Date
28 Sep 2022

Abstract

This service aims to provide of training to handicraft SMEs in Yogyakarta. The COVID-19 pandemic has had a negative impact on MSMEs, one of which is handicraft MSMEs. The purpose of this training is a strengthening the development of work relations and product marketing through social media. The results obtained after the training show that strengthening work relations and using social media is effective as a marketing medium and increasing turnover. In addition, the development of social media also needs to involve the youth for increasing digital marketing innovation.

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Journal Info
IMPACTS: International Journal of Empowerment and Community Services
Website

Abbrev

IMPACTS

Publisher

Universitas Sarjanawiyata Tamansiswa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

This journal publication aims to disseminate conceptual thoughts or ideas and problem solving that has been implemented in the field of community service. IMPACTS contains various service activities in dealing with and managing various potentials, obstacles, challenges and problems that exist in ...