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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AL-ISHLAH: Jurnal Pendidikan DEMAnD
Rosanna Wulandari
Universitas Linggabuana PGRI Sukabumi, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Promosi terhadap Tingkat Penjualan Produk Roko Clasmild pada PT. Niaga Nusa Abadi Depo Sukabumi Rosanna Wulandari; agus Lesmana
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 1 No 2 (2019): December 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v1i2.87

Abstract

Penelitian ini dilakukan berdasarkan pada dugaan bahwa terdapat peran promosi terhadap tingkat penjualan produk rokok clasmild, dimana penelitian dilaksankan pada PT. Niaga Nusa Abadi Depo Sukabumi. Alat pengumpulan data dalam penelitian ini adalah data primer berupa biaya promosi serta omset di PT. Niaga Nusa Abadi Depo Sukabumi periode tahun 2019. Hasil analisa terhadap data-data yang terkumpul menunjukan bahwa promosi pada PT. Niaga Nusa Abadi Depo Sukabumi memiliki peranan signifikan terhadap tingkat penjualan. Tingkat penjualan dalam kondisi normal/tetap adalah sebesar 78.581,399 dan apabila biaya promosi meningkat Rp.1.000.000,- maka volume penjualan meningkat sebanyak 107 dus.
The Effect of Study Program Accreditation on Decision-Making of New Students Through Promotion in Higher Education in Mojokerto Rosanna Wulandari; Yudiyanto Tri Kurniawan; Siti Kori’ah; Anita Kusumaningrum; Ari Kartiko
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.2102

Abstract

The research was conducted at a university in Mojokerto Regency. The selection of this area is because Mojokerto district has a geographical location close to the city of Surabaya, the capital of the province of East Java and Malang, which we know as a student city in Indonesia. This study aims to analyze the accreditation of decision-making through promotion. The method used in this study uses a quantitative method with an explanatory research design, which means explaining the relationship of each variable in selecting the sample using probability sampling with a random sampling approach. The analytical tool used is to use a validity test and a reliability test where the instrument is declared valid if r count r table, while it is declared reliable if the Cronbach alpha value is 0.60. hypothesis testing using techniques analysis SEM (structural equation modelling) or AMOS (analysis of moment structure). The steps taken in the SEM analysis are by developing a model based on concepts and theories, construct-path chart, Conversion of a path diagram to a structural model, elect matrix input, Solution standard model, and goodness evaluation of fit index and Interpretation and modification. The results of hypothesis testing in this study indicate that the three hypotheses have a significant effect, and the promotion variable is able to mediate the study program accreditation variable on decision-making.
Financial Literacy And Social Capital On Performance For Msme Sustainability Wawan Ruswandi; Rosanna Wulandari; Eris Juliansyah; Dewi Resmanasari; Virgy Putri Mulia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5111

Abstract

This research design is explanatory and aims to understand various dimensions of MSME performance, MSME sustainability financial literacy, and social capital followed by a conclusive approach where this method aims to outline and clarify the predictive statements formulated. Primary data with an open questionnaire instrument is a data collection method. Analysis of the problem formulation was carried out in several stages using Path Analysis. The research sample consisted of 92 MSME actors from a population of 1,100 verified MSME actors in Sukabumi City. These findings indicate that: 1)Financial literacy has a tremendous impact on the performance of MSMEs. 2) Social Capital has a tremendous impact on MSME performance. 3)Financial literacy has a tremendous impact on the sustainability of MSMEs. 4)Social Capital has a tremendous impact on the sustainability of MSMEs. 5) The performance of MSMEs has a tremendous impact on the sustainability of MSMEs. 6)Financial literacy has a tremendous impact on the sustainability of MSMEs through MSME performance and 7).Social capital has a tremendous impact on the sustainability of MSMEs through MSME performance.
Co-Authors agus Lesmana Anita Kusumaningrum Ari Kartiko Dewi Resmanasari Eris Juliansyah Siti Kori’ah Virgy Putri Mulia Wawan Ruswandi Yudiyanto Tri Kurniawan