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PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN KETRAMPILAN MERAJUT DALAM UPAYA PENINGKATAN PENDAPATAN KELUARGA IBU-IBU PKK DESA NGASEM, COLOMADU, KARANGANYAR Giarti Slamet; Yanti Sri Danarwati; Doni Mardiyanto
SURAKARTA ABDIMAS JOURNAL Vol. 1 No. 1 (2022): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v1i1.100

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan pengetahuan bagaimana cara mengembangkan usaha dan keterampilan membuat produk kerajinan rajutan bagi ibu-ibu, Meningkatkan kreatifitas bagi ibu-ibu untuk dapat mengembangkan produk rajutan bagi peserta yang mengikuti pelatihan ini sehingga dapat mengisi waktu dengan merajut yang mana nantinya dapat menjadi pemasukan bagi ibu-ibu, dan peserta pelatihan juga dapat menghitung harga pokok yang digunakan sebagai dasar penentuan harga jual produk rajutan sesuai dengan kebutuhan dan selera pesanan. Metode yang digunakan dalam kegiatan ini adalah melakukan pelatihan langsung melalui 3 tahap yaitu: tahap persiapan, tahap pelaksanaan dan tahap pembuatan laporan. Evaluasi hasil kegiatan pengabdian kepada masyarakat Dalam kegiatan pelatihan merajut ini ibu-ibu dibimbing bagaimana cara membuat tas rajut hingga menguasai dan bisa menghasilkan minimal satu produk rajut berupa tas atau dompet, selanjutnya ibu-ibu akan diberikan pembinaan bagaimana cara mengembangkan usaha rajut di masyarakat. termasuk cara mempromosikannya melalui media sosial seperti facebook, instagram, whatsapp dan lain-lain. Selain itu, Anda juga bisa mempromosikannya melalui kerabat, teman, dan tetangga terdekat Anda tentang produk yang Anda buat. Kata kunci: pemberdayaan, keterampilan merajut, pendapatan keluarga Abstract Community Service Activities aim to provide knowledge on how to develop businesses and skills in making knitted handicraft products for mothers, Increase creativity for mothers to be able to develop knitted products for participants who take part in this training so that they can fill time by knitting which can later become income for mothers, and trainees can also calculate the cost of goods used as the basis for determining the selling price of knitted products according to their needs and tastes of the order. The method used in this activity is to conduct direct training through 3 stages, namely: the preparation stage, the implementation stage and the report generation stage.Evaluation of the results of community service activities In this knitting training activity, mothers are guided on how to make knitting bags until they master and can produce at least one knitting product in the form of bags or wallets, then mothers will be given guidance on how to develop a knitting business in the community. including how to promote it through social media such as Facebook, Instragram, Whatsapp and others. Besides that, you can also promote it through your closest relatives, friends, and neighbors about the products you make. Keywords: empowerment, knitting skills, family income
PEMANFAATAN TEKNOLOGI INFORMASI UNTUK MENINGKATKAN PENJUALAN DAN PEMASARAN PRODUK OLAHAN SAYUR KELOMPOK TANI DESA SAMIRAN, KECAMATAN SELO, KABUPATEN BOYOLALI Desy Amalia Candrakusumah; Doni Mardiyanto; Ambyah Atas Aji
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 1 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i1.166

Abstract

Abstract The innovation produced by the community of Samiran Village, Selo, Boyolali Regency by processing vegetables into vegetable chips provides high economic opportunities for the community. Vegetable chips produced by farmer groups are currently only sold in the Boyolali area. So that vegetable chips can be known more widely and generate higher income, the author is motivated to carry out community service activities. This activity was carried out with the aim of motivating farmer groups to be able to sell and market using social media. In addition, this activity provides knowledge to farmer groups on how to use social media so that they can increase sales and do marketing properly. The implementation method used in this activity is a workshop on the importance of using social media and how to use social media to support marketing and product sales. The activity was carried out smoothly. All participants participated in the workshop activities by actively asking questions and following all directions and procedures for making social media well. Suggestions for further community service activities are to conduct periodic reviews in order to monitor the promotion and sales process of vegetable chips and provide additional material related to how to create content that can attract consumers to buy vegetable chips. Keywords: Information Technology, Sales, Marketing, Processed Vegetable, Samiran Village