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All Journal SURAKARTA ABDIMAS JOURNAL
Sarsiti
Universitas Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGELOLAAN MANAJEMEN KEUANGAN BAGI UMKM DI DESA JOHO KECAMATAN MOJOLABAN KABUPATEN SUKOHARJO Erni Widiastuti; Sarsiti
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 1 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i1.159

Abstract

Abstract The objective of implementing the counseling program for the management of Joho Village, Mojolaban District, Sukoharjo Regency is to provide discourse to business actors on the importance of understanding financial management for UMKM in Joho Village, Mojolaban District, Sukoharjo Regency. The activity method is carried out using two methods: (a) Presentation (the material presented in community service activities is about how business actors are able to manage financial management properly and how business actors are able to compile financial reports in the form of powerpoint) (b) Questions and answers and discussion the result of the implementation of the extension program is that actors in Joho Village who are members of UMKM are able to understand the meaning of financial management well, business actors are able to manage finances well, and business actors can prepare simple financial reports. Keywords: counseling, management of financial management, UMKM
PENINGKATAN PENGETAHUAN PEMASARAN BAGI PELAKU USAHA KECIL DAN MENENGAH DI DESA JOHO KECAMATAN MOJOLABAN KABUPATEN SUKOHARJO Erni Widiastuti; Sarsiti; Asih Handayani
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 2 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i2.192

Abstract

Abstract The objective of implementing the outreach program in the context of community service activities with the theme "Increasing Marketing Knowledge for Small and Medium Enterprises" (UKM) is to overcome the challenges often faced by SMEs in developing their businesses in an era of increasingly tight market competition. The activity method is carried out using two methods: (a) Presentation (the material presented in community service activities is about knowledge of marketing concepts as well as marketing knowledge in business management, creating value for customers, and achieving superior performance in the form of power point) (b) Questions and answers and discussion of the results of the implementation of the extension program from Small and Medium Enterprises (UKM) actors in Joho Village, Mojolaban District, Sukoharjo Regency. The results of outreach activities are expected to provide a strong understanding of marketing concept knowledge and marketing knowledge in managing Small and Medium Enterprises (SMEs) businesses, creating value for customers, and achieving superior performance. Apart from that, this activity is expected to help Small and Medium Enterprises (SMEs) to compete better and support local economic growth Keywords: counseling, Increasing Marketing Knowledge, SME Business Actors
Co-Authors asih handayani Erni Widiastuti