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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Muhammad Hishin Al Hashin
Institut Agama Islam Tarbiyatut Tholabah Lamongan
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pendampingan Strategi Marketing di Era Digital bagi Usaha Mikro Kecil Menengah Masyarakat Desa Bulangan Gresik Eny Latifah; Suroso Suroso; Wanala Abdillaika Martiwi; Rina Ummatul Mu’minah; Fila Wahyu Ningsih; Eva Shofiyatul Fadlilah; Dewi Ayu Lestari; Wilda Salma Salsabila; Muhammad Hishin Al Hashin; Nurah Nurah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.160

Abstract

This community service aims to provide assistance to the people of Bulangan Gresik Village in determining the right strategy for marketing for the MSME sector. The method used is PAR (Participatory Action Research). The service stages start from preliminary research, acculturation, community organizing for the research agenda, action planning for social change, action, and evaluation. The results of the service are (1) Education through seminars on the introduction of packaging and branding; (2) Providing training for product branding and product packaging; (3) Training to create marketplace accounts such as Shoppe, Lazada, Bukalapak; (4) maximizing social media such as Whats App, Instagram, Telegram, Tiktok for digital marketing promotions, (5) Establishing collaboration with traditional and modern industries and stalls.
Co-Authors Dewi Ayu Lestari Eny Latifah Eva Shofiyatul Fadlilah Fila Wahyu Ningsih Nurah Nurah Rina Ummatul Mu’minah Suroso Suroso Wanala Abdillaika Martiwi Wilda Salma Salsabila