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Public Relations and Digital Media Novrian Novrian; Suroso Suroso; Mohamad Sudi; Muhsin Efendi; Geofakta Razali
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 3 No. 2 (2023): Juli : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Barenlitbangda Kabupaten Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v3i2.590

Abstract

The objective of this essay is As a brand-new form of digital journalism, immersive journalism will be discussed in this article. The media industry uses the hierarchy of influence theory to better understand the context of in-depth journalism. An overview of the state of digital journalism globally and in Indonesia is given in this article. The idea of immersive journalism employs the literary analysis method. The analysis's findings show that the organization's internal and external communications have an impact on the processes of information production, distribution, and consumption. The space for audience engagement that emerges in digital media has the potential to continue for a very long period in immersive journalism, where audiences may actively participate and direct story development. Establishing immersive journalism has been hampered by a number of issues, including the possibility of financial gain, tool adaptation, story development, susceptibility, and manipulation. Media industry players will be compelled to rethink the parameters of engagement, narrative framework, objectivity, and sensitive information with the public if they adopt an in-depth journalistic approach.
Regulatory Environmental Impact, Contract Law, Intellectual Property Rights, and Taxation of Entrepreneurial Activities in Bandung City Anis Okta Cahyaningrum; Riko Mersandro Permana; Arief Yanto Rukmana; Suroso Suroso; Fachrurazi Fachrurazi
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 02 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.78 KB) | DOI: 10.58812/jekws.v1i02.250

Abstract

This study investigates the regulatory environment impacting entrepreneurial activities in Bandung City, focusing on environmental impact, contract law, intellectual property rights, and taxation. The study employs a mixed-methods approach, including a survey of 100 entrepreneurs and interviews with key stakeholders. The results indicate that entrepreneurs in Bandung City face significant challenges in complying with environmental impact regulations, protecting their intellectual property rights, and navigating the complex tax system.These challenges can significantly impact the success of entrepreneurial activities and discourage entrepreneurship in the region. The study identifies several strategies for supporting entrepreneurial activities in Bandung City, including improving the clarity and consistency of regulations, enhancing awareness and understanding of intellectual property rights, and simplifying the tax system. Policymakers could also explore other strategies, such as providing training and support for entrepreneurs on regulatory compliance and intellectual property management. The study highlights the need for policymakers to balance the benefits of regulation with the potential burdens on entrepreneurial activities and adopt a more entrepreneurial mindset in designing policies that support innovation and economic growth.
Pendampingan Strategi Marketing di Era Digital bagi Usaha Mikro Kecil Menengah Masyarakat Desa Bulangan Gresik Eny Latifah; Suroso Suroso; Wanala Abdillaika Martiwi; Rina Ummatul Mu’minah; Fila Wahyu Ningsih; Eva Shofiyatul Fadlilah; Dewi Ayu Lestari; Wilda Salma Salsabila; Muhammad Hishin Al Hashin; Nurah Nurah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.160

Abstract

This community service aims to provide assistance to the people of Bulangan Gresik Village in determining the right strategy for marketing for the MSME sector. The method used is PAR (Participatory Action Research). The service stages start from preliminary research, acculturation, community organizing for the research agenda, action planning for social change, action, and evaluation. The results of the service are (1) Education through seminars on the introduction of packaging and branding; (2) Providing training for product branding and product packaging; (3) Training to create marketplace accounts such as Shoppe, Lazada, Bukalapak; (4) maximizing social media such as Whats App, Instagram, Telegram, Tiktok for digital marketing promotions, (5) Establishing collaboration with traditional and modern industries and stalls.