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All Journal Journal Of Computer Science Contributions (JUCOSCO)
Steven Arrow Rinel Sibarani
UPN “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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Pendampingan Pembuatan Konten Instagram Sebagai Strategi Digital Marketing UMKM Di Kelurahan Keputih Ella Alma Damayanti; Steven Arrow Rinel Sibarani; Fikih Maulana; Roziana Febrianita
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/mr42wc58

Abstract

In accordance with the activities with the theme of training and mentoring in the creation of Instagram content, it intends to channel and develop the skills of entrepreneurs in the Keputih village in the digital era. This training and assistance use skilled techniques in terms of marketing in the field of copywriting which aims to attract consumers to buy these products, in addition to good and correct copywriting techniques, of course, photographic techniques are needed for the aesthetic power of these products, in training and assistance in taking photos. the product must be considered in terms of angle and light capture, besides the media that will be used for taking product photos must be considered, the mini studio is one of the supporting parts for product photos, this material is easy to find in everyday life, for example, a mini studio that made of cardboard used for mineral water, in addition to materials that are easy to shape, used cardboard is an affordable and practical material, so there is no need to inflate costs, other supporting media are asturo paper, oil paper which will be pasted on the outside and inside of the cardboard the. The results of the research from the discussion indicate that copywriting techniques and supporting photography techniques are skills that must be possessed by entrepreneurs who want to start businesses so that they can attract the attention of consumers.
Pembuatan Studio Mini Sebagai Sarana Branding Product di Era Digital Marketing Pada UMKM Keputih Surabaya Fani Khoirotunnisa; Ira Wikartika; Steven Arrow Rinel Sibarani; Rafika Sari
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/9zfv7111

Abstract

Along with the continued development of digital marketing in product marketing today, it is very necessary to be able to improve product branding for Small, Medium, and Micro Enterprises (MSMEs), especially in Keputih Village, Surabaya. The lack of maximum ability in branding the products offered is due to limited facilities in taking good product photos. Product photos can be used as a visual communication medium, because a good product photo can convey the intent of the photo, so as to increase product knowledge. Making a mini studio as a solution to the problem of the availability of facilities to be used as a studio. The implementation of this mini studio creation activity was carried out in mutual cooperation in Keputih Village with simple tools and materials through the KKNT MBKM UPN "Veteran" East Java activity. This activity can be a solution to the problem of photo studio availability and simplify the process of taking pictures through the use of a mini studio. As a result of this activity, participants and readers of the publications can find out what tools and materials need to be prepared and the costs to be incurred in making a mini studio and the stages in making a mini studio. The mini studio that resulted from this activity was handed over to the Harmoni Keputih Tourism Market to be used by MSME actors and the mini studio module which is expected to be useful for UMKM actors in Keputih.
Co-Authors Ella Alma Damayanti Fani Khoirotunnisa Fikih Maulana Ira Wikartika RAFIKA SARI Roziana Febrianita