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All Journal Community Empowerment
Tiffani Anggi Amelia
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Arts Humanities Education Public Health Social Sciences

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Empowering KWT Mekarsari Bigaran through the ant sugar digital branding program for market expansion Dwi Susanti; Rayinda Faizah; Prihatin Dwihantoro; Tiffani Anggi Amelia; Dessy Nurmala Sari
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10198

Abstract

The urgency of developing the Bigaran BALKONDES was expanded with the involvement of the Mekarsari Women's Farmers Group (KWT) to produce new products, one of which was Ant Sugar. Currently, KWT Mekarsari does not yet have a concept about the characteristics and advantages of Ismi ant sugar products and there are no plans for a market expansion program via digital platforms. The aim of this service activity is to focus on solving product production and management problems in several stages with the ultimate aim of increasing market share through digital branding and marketing. Service activities are carried out by implementing digital marketing training and social media management and organizational management training. The result of this activity is the availability of a new brand from KWT Mekarsari, namely Gula Semut Mekarsari with new packaging. Apart from that, social media is also available as a digital marketing tool via the Instagram account @gulasemut.mekarsari.
Co-Authors Dessy Nurmala Sari Dwihantoro, Prihatin Rayinda Faizah Susanti, Dwi