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Halomoan Halomoan
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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ANALISIS SIKAP KONSUMEN DALAM KONSUMSI BUAH KALENG IMPOR DI KOTA PEKANBARU Halomoan Halomoan; Novia Dewi; Jumatri Yusri
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.87-96

Abstract

The purpose of this research is to find out how consumer attitudes in the consumption of canned fruit imports against attributes (packaging, pricing, nutrient content, trademarks). Consumer sampling methods in this research using Random Sampling techniques that respondents who meet in person and buy canned fruit imports in the market in the city of Pekanbaru. Method of data collection is done by way of observation, interviews using questionnaire and documentation. Technique of data analysis used analysis techniques in the theory of reasoned action,namely the model developed by Fishbein. The results showed a model of attitudes and subjective norms model. The attitude of consumers towards the purchase of imported fruit in the city of Pekanbaru is positive with a score of 3,422 and still influenced by price, packaging, trademarks, and content of substance.
Co-Authors Jumatri Yusri Novia Dewi