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All Journal As-Syirkah: Islamic Economic & Financial Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Budi Prabowo
UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Ke Romokalisari Adventure Land Surabaya Adistya Pramudyana; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1368

Abstract

This research aims to determine and analyze the influence of the marketing mix on the intention to revisit Romokalisari Adventure Land Surabaya, both simultaneously and partially. This study uses independent variables (X), namely "Product, Price, Place, Promotion, People, Process, and Physical evidence," and the dependent variable (Y), which is the Intention to Revisit. The research employs an associative quantitative method with purposive sampling technique, involving 100 respondents who visited Romokalisari Adventure Land Surabaya. Data collection is done through a questionnaire. Instrument testing includes validity and reliability tests, and the results indicate that the entire instrument is valid and reliable. The data analysis technique involves multiple linear regression, classic assumption tests, F-test, and t-test. The results of this study show that, partially, "Product, Price, Promotion, People, and Physical evidence" have a significant and positive influence, while Place and Process variables do not significantly affect the intention to revisit Romokalisari Adventure Land Surabaya. Simultaneously, "Product, Price, Place, Promotion, People, Process, and Physical Evidence" collectively have a significant and positive influence of 74.9% on the intention to revisit Romokalisari Adventure Land Surabaya.
Analisis Strategi Marketing dalam Meningkatkan Volume Penjualan pada Es Teh Indonesia di Cabang Sepanjang, Kab. Sidoarjo Larissa Diva Nabilah; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1369

Abstract

This research was conducted with the aim of understanding the marketing strategies used by Es Teh Indonesia in Sepanjang Branch, Sidoarjo Regency, with a focus on increasing sales volume. This research adopted a descriptive qualitative approach as the methodology. The research location includes Es Teh Indonesia Sepanjang Branch, Sidoarjo Regency, and the participants involve the owner, employees, and consumers of the branch. The data analysis approach applied in this research is SWOT analysis, which is implemented through EFAS and IFAS tables. The results of the research analysis using IFAS and EFAS, the Indonesian Ice Tea business in Sepanjang Branch, Sidoarjo Regency has a strength factor with a total score of 2.73, while the weakness factor gets a total score of 0.40. Opportunities receive a total score of 1.85 and threats have a total score of 0.45. Based on the results of the SWOT diagram, Es Teh Indonesia is in quadrant 1, which supports an aggressive strategy (Growth oriented strategy). By referring to the SWOT diagram and matrix, the resulting strategy is the SO strategy because it has the highest score. The SO strategy supports aggressive growth (growth-oriented strategy). During the growth phase, the company can implement various strategies to maintain market growth.
Analisis Strategi Pemasaran dalam Meningkatkan Omzet Penjualan pada Usaha Apotek Aditara 2 Surabaya Taradiva Adisty; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1371

Abstract

The purpose of this research is to analyze and understand the implementation of the best marketing strategies at Apotek Aditara 2 in Surabaya. This research employs a descriptive method with a qualitative approach implemented through SWOT analysis and data collection techniques involving in-depth interviews, observations, and documentation related to the 7P marketing strategy, namely product, place, price, promotion, people, process, and physical evidence. The IFAS and EFAS analyses indicate a strength score of 2.23 and a weakness score of 0.77. Meanwhile, the EFAS results show an opportunity score of 2.56 and a threat score of 0.72. Based on the SWOT Analysis diagram, Apotek Aditara 2 is positioned in quadrant 1, applying an aggressive strategy by leveraging its strengths and opportunities. The applicable SO strategy for Apotek Aditara 2 in Surabaya includes maintaining a complete and varied product supply, preserving the cleanliness and tidiness of the pharmacy, sustaining preventive healthcare services, upholding good service provision, and establishing collaborations with health centers and doctor's practices.
Pengaruh Green Product dan Brand Image terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening: Studi pada Konsumen Produk Oriflame di Surabaya Dhiya’ Ayu Adibah; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1922

Abstract

This research aims to determine and analyze the influence of green products on customer satisfaction, the influence of brand image on customer satisfaction, the influence of green products on customer loyalty, the influence of brand image on customer loyalty, the influence of customer satisfaction on customer loyalty, the influence of green products on customer loyalty through customers. Satisfaction and the Influence of Brand Image on Customer Loyalty Through Customer Satisfaction among Oriflame Product Consumers in Surabaya. The population in this research is Oriflame Product Consumers in Surabaya. The sample used was 100 taken using purposive sampling technique. Data analysis in this research used SEM-PLS with SmartPLS software version 4.0. The research results show that Green Product (X1) has a significant effect on Customer Satisfaction (Z). Brand Image (X2) has a significant effect on Customer Satisfaction (Z). Green Product (X1) has no significant effect on Customer Loyalty (Y). Brand Image (X2) has a significant effect on Customer Loyalty (Y). Customer Satisfaction (Z) has a significant effect on Customer Loyalty (Y). Green Product (X1) has a significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z). Brand Image (X2) has a significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z).
Pengaruh Brand Awareness dan Brand Ambassador terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Intervening: Studi pada Konsumen Air Minum Crystalin di Kota Gresik Syafira Chamila Rahma; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1923

Abstract

This research aims to determine and analyze the influence of Brand Awareness on Costumer Satisfaction, the influence of Brand Ambassadors on Costumer Satisfaction, the influence of Brand Awareness on Costumer Loyalty, the influence of Brand Ambassadors on Costumer Loyalty, the influence of Costumer Satisfaction on Costumer Loyalty, the influence of Brand Awareness on Costumer Loyalty through Costumers Satisfaction, the Influence of Brand Ambassadors on Costumer Loyalty through Costumer Satisfaction. The population of this research is Crystalin drinking water Costumers who live in Gresik. The sample used was 100 taken using purposive sampling technique. Data analysis in this research used SEM-PLS with SmartPLS software version 4.0. The research results show that Brand Awareness (X1) has a significant effect on Costumer Satisfaction (Z). Brand Ambassador (X2) has a significant effect on Costumer Satisfaction (Z). Brand Awareness (X1) has a significant effect on Costumer Loyalty (Y). Brand Ambassador (X2) has no significant effect on Costumer Loyalty (Y). Costumer Satisfaction (Z) has a significant effect on Costumer Loyalty (Y). Brand Awareness (X1) has a significant effect on Costumer loyalty (Y) through Costumer Satisfaction (Z). Brand Ambassador (X2) has a significant effect on Costumer Loyalty (Y) through Costumer Satisfaction (Z).
Peran Kompetensi terhadap Perencanaan Sumber Daya Manusia Acep Samsudin; Budi Prabowo; Maulyna Nur Bany; Fatiha Salma; Bella Karunia Sandhy; Made Ayu Alivy Khumaira
As-Syirkah: Islamic Economic & Financial Journal Vol 3 No 2 (2024): As-Syirkah: Islamic Economic & Financial Journal
Publisher : Ikatan Da'i Indonesia (IKADI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/syirkah.v3i2.174

Abstract

This research aims to analyze the role of competence in human resource planning. The research method used in this journal is a literature review based on 5 international journals which discuss the role of competence between employees in human resource planning. The results of this research show that competency has long been a top priority, but is a serious challenge for organizations and human resource planning. In the current era of globalization and technology, competition is becoming increasingly fierce in terms of product quality, price, service, delivery, and so on. Therefore, businesses need to acquire knowledge and skills faster than competitors in order to stand out and thrive. Human resources, with the necessary knowledge and skills, are the main mechanism that allows any type of business to gain a competitive advantage and influence its overall performance.
Pengaruh Konflik Kerja dan Stres Kerja terhadap Kinerja Karyawan Acep Samsudin; Budi Prabowo; Devi Meisa Putri Asfadela; Putry Meysa Selvina; Tegar Fajar Ramadhan Makatita; Amelia Cahya Syah Fitri
As-Syirkah: Islamic Economic & Financial Journal Vol 3 No 2 (2024): As-Syirkah: Islamic Economic & Financial Journal
Publisher : Ikatan Da'i Indonesia (IKADI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/syirkah.v3i2.180

Abstract

There is no way to completely escape work-related issues like conflict and stress. workers' performance is negatively impacted by work conflict and stress. This indicates that when workers encounter high levels of stress and job conflict, their performance will fall dramatically. Finding out how stress and conflict at work affect productivity is the driving force behind this study. The research in this study is descriptive in nature and employs qualitative approaches. Findings from studies This demonstrates that stress at work has a negative and statistically significant effect on employee performance, whereas conflict at work has a positive and statistically significant effect on employee performance.
Pengaruh Store Atmosphere, Product Quality, dan Price Discount terhadap Impulse Buying pada Gerai Miniso: Studi pada Konsumen Gerai Miniso Royal Plaza Surabaya Fanza Shofaun Nafsi; Budi Prabowo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1226

Abstract

Impulse buying often occurs solely based on the emotions that consumers feel at the time of purchase. Impulse buying is one of the factors that retailers or manufacturers pay attention to increase revenue. Factors that can influence impulse buying towards a retail store include store atmosphere, product quality and price discounts. Miniso creates impulse buying in each of its outlets with an attractive store appearance, provides quality products, and always runs promotional programs that encourage consumers to impulse buy. The aim of this research is to analyze and find out more about the influence of store atmosphere, product quality and price discount simultaneously and partially on impulse buying among Miniso consumers at Royal Plaza Surabaya. The type of research used is associative research with a quantitative approach. The population of this research is consumers of Miniso outlets at Royal Plaza Surabaya. The sample in this study used 100 respondents. With a purposive sampling technique. The research data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The results of this research show that store atmosphere, product quality and price discount simultaneously influence impulse buying. However, partially there is no significant influence between store atmosphere on impulse buying. Meanwhile, product quality and price discount partially influence impulse buying.
Co-Authors Acep Samsudin Adistya Pramudyana Amelia Cahya Syah Fitri Bella Karunia Sandhy Devi Meisa Putri Asfadela Dhiya’ Ayu Adibah Fanza Shofaun Nafsi Fatiha Salma Larissa Diva Nabilah Made Ayu Alivy Khumaira Maulyna Nur Bany Putry Meysa Selvina Syafira Chamila Rahma Taradiva Adisty Tegar Fajar Ramadhan Makatita