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Journal : Advances: Jurnal Ekonomi

Unaffected by Working Capital, Liquidity, and Solvency Profitability: Evidence from Indonesia Abdul Rahman; Entis Sutisna
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 2 (2023): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i2.70

Abstract

This study aims to determine the influence of Working Capital Turnover, Current Ratio, and Debt to Asset Ratio on the Return on Assets of Food and Beverage Companies listed on the Indonesia Stock Exchange. This study's sample comprises Indonesia Stock Exchange (IDX) companies. This study's samples contained ten large corporations in the food and beverage manufacturing industry chosen through systematic sampling. This study utilizes secondary data extracted from the website of the Indonesia Stock Exchange about the financial statements of food and beverage companies. This investigation used multiple linear analysis methods employing the WCT, CR, and DAR ratios. In addition, data analysis is performed, which includes descriptive statistical analysis, validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, and hypothesis testing via the coefficient of determination test, t-test, and f-test. Working Capital Turnover has a negative and insignificant influence on Return On Asset, Current Ratio has a negative and significant impact on Return On Asset, and Debt To Asset Ratio has a positive and insignificant effect on Return On Asset, according to the partial test results. 
Improving Brand Image of Product Through Integrated Marketing Communications Mohammad Aldrin Akbar; Entis Sutisna
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.116

Abstract

This study aims to test and analyze the effect of Integrated Marketing Communication (advertising, sales promotion, public relations, personal selling, direct & online marketing) on Brand Image of Television Electronic Products. The population in this study were customers or users of Panasonic brand televisions totaling 2,576 customers. To determine the number of samples used the Slovin formula and obtained 100 people spread across the Jayapura city area. The data in this study used primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the variables of advertising, promotion, public relations, personal selling and direct & online marketing have a positive and significant effect on the brand image of electronic television products at PT Panasonic Gobel. And based on the test results on all variables in the integrated marketing communication program, the promotion variable has the most dominant value that affects the brand image of electronic television products at PT Panasonic Gobel.
Enhancing Taxpayer Compliance through E-Filing and E-Billing: Evidence from Jayapura, Indonesia Entis Sutisna; Fadriansyah Fachril
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 4 (2023): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i4.122

Abstract

This study aims to empirically examine the impact of E-Filing and E-Billing on individual taxpayer compliance within the context of the Jayapura Primary Tax Service Office in Indonesia. The research adopts a descriptive quantitative approach and includes a sample of 100 individual taxpayers. Primary data is collected through questionnaires administered by the researchers to the respondents. The multiple linear analysis method is employed for data analysis, which includes descriptive statistical analysis, validity test, reliability test, normality test, multicollinearity, heteroscedasticity test, as well as hypothesis testing through the coefficient of determination and partial tests (t-test). The findings of the analysis indicate that both the E-Filing and E-Billing variables positively and significantly influence the level of compliance among individual taxpayers at the Jayapura Primary Tax Service Office.