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All Journal AMMA : Jurnal Pengabdian Masyarakat
Achmad Farizul Hasmi
Institut Teknologi Kalimantan
Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Rebranding Produk Keripik Tortilla Seaweed-Binar PPU Poklhasar Swakarya Bersama Kabupaten Penajam Paser Utara Diniar Mungil Kurniawati; Menasita Mayantasari; Faisal Manta; Donny Pasunyar; Riola Montissa; Ahmad Yassar Sitompul; Muhammad Idris Al-Hakim; Achmad Farizul Hasmi; Fauzan Adzimi; Riki Herliansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Poklahsar Swakarya Bersama is an MSME Group that focuses on processing and marketing activities, located in Tanjung Tengah Village, North Penajam Paser Regency (PPU) East Kalimantan Province with processed products made from seaweed. Currently, PPU Regency has been approved as the National Capital of Indonesia (IKN). One of the concentrations needed in moving the new capital is the readiness of the IKN buffer area. However, the essence of this community service activity is to improve the quality of MSMEs operating in the food sector, namely Poklahsar Swakarya Bersama. These improvement efforts must be developed through strengthening technology, branding and marketing to expand markets and business management. With the market strengthening program with branding and digital marketing, it is hoped that it will be able to expand and strengthen the target market. This rebranding activity is packaged with digital marketing training activities and selecting logo and packaging designs. The target market desired by Poklahsar Swakarya Bersama is seaweed tortilla chips which can be consumed by all ages and genders. Therefore, the selection of a new logo and packaging went through an audience stage with partners where several alternative designs had been created by the activity implementation team.  
Pengembangan Usaha Pertanian Melalui Pelatihan Pemasaran Dan Produksi Olahan Hasil Panen Menjadi Stik Alfian Djafar; Doddy Suanggana; Gad Gunawan; Agung Prabowo; Achmad Farizul Hasmi; Felita Tsany Pandya; Tina Febriana; Muhammad Syaiful Umara; Maulana Bayu Iqmal; Rukayya Syakira; Naufal Akmal; Muhammad Irwan Gunawan
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 11 : Desember (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Business opportunities in the agricultural sector have great potential, especially in processing harvests into value-added products. The potential for developing processed harvest products in Balikpapan is substantial, given its role as a primary producer of secondary crops used as the main raw materials. Therefore, the Kalimantan Institute of Technology seeks to contribute to the development of community welfare, especially in Balikpapan. The method used is identifying problems and finding solutions.  The main problem faced by the Swa Tani Farmers group is the direct sale of their harvests to the collector or through safekeeping at nearby kiosks. The production of harvest-derived products is a part-time endeavor, with sales exclusively conducted through kiosks or WhatsApp (WA) groups. Community service activities have been implemented to foster an entrepreneurial spirit by encouraging creativity and innovation. The innovations carried out are in the form of developing processed harvest products and also management innovations in the marketing sector.  Marketing training contains material to provide an in-depth understanding of the importance of marketing strategies, as well as simple but effective marketing methods.  The practiced harvest product is in the form of sticks, with the primary raw materials for stick production being cassava, taro, and bananas.  Evaluation of the results of processed products shows that cassava sticks dominate in consumer choice, while taro sticks require further adjustments, and banana sticks need additional flavor aspects.
Co-Authors Agung Prabowo Ahmad Yassar Sitompul Djafar, Alfian Donny Pasunyar Faisal Manta Fauzan Adzimi Felita Tsany Pandya Gad Gunawan Kurniawati, Diniar Mungil Maulana Bayu Iqmal Menasita Mayantasari Muhammad Idris Al-Hakim Muhammad Irwan Gunawan Muhammad Syaiful Umara Naufal Akmal Riki Herliansyah Riola Montissa Rukayya Syakira Suanggana, Doddy Tina Febriana