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All Journal Dedikasi : Jurnal Pengabdian Lentera Talent: Journal of Economics and Business
Nabila Kharimah Vedy
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Sosialisasi Program Kampung Iklim (Proklim) di Padukuhan Ngunan-Ngunan Bantul Yogyakarta Sri Rahayu; Dini Yuniarti; Marsudi Endang Sri Rejeki; Budi Kadaryanto; Nabila Kharimah Vedy
Dedikasi: Jurnal Pengabdian Lentera Vol. 1 No. 02 (2024): Maret 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v1i02.296

Abstract

Perubahan iklim dewasa ini sudah sangat dirasakan oleh masyarakat di berbagai wilayah di Indonesia. Dampak buruk akibat perubahan iklim seperti bencana banjir, tanah longsor, angin puting beliung dan lainnya sudah sering terjadi. Kegiatan Pengabdian Kepada Masyarakat (PKM) di Padukuhan Ngunan-ngunan Bantul, Yogyakarta ini bertujuan memberikan sosialisasi mengenai Program Kampung Pro Iklim (Pro Iklim), agar warga masyarakat memahami akan pentingnya menjaga kelestarian lingkungan guna mendukung gerakan mencegah perubahan iklim yang esktrim. Warga Padukuhan Ngunan-ngunan sejatinya telah berperilaku ramah lingkungan seperti mengolah sampah menjadi pupuk organik (kompos), dan lain-lain. Praktik-praktik tersebut sejatinya telah mendukung gerakan Proklim, sehingga layak dikembangkan menjadi Kampung Pro Iklim. Meskipun masalah perubahan iklim merupakan permasalahan global yang tidak dapat diselesaikan oleh warga satu kampung, namun peran warga di Kampung Pro Klim setidaknya dapat mendukung pengurangan dampak negatif perubahan iklim. Selain itu turut menyukseskan Program Nasional ini agar upaya mencegah perubahan iklim ekstrim lebih semakin maksimal hasilnya.
Green Purchase Intention Towards Consumer Tissue: Empirical Evidence from Indonesia Sri Rahayu; Nabila Kharimah Vedy; Miswan Gumanti
Talent: Journal of Economics and Business Vol. 2 No. 01 (2024): March 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i01.297

Abstract

Green purchase intention is the desire of consumers to buy environmentally friendly products. Currently, positive attitudes and subjective norms that consumers have can influence consumers' intention to buy green products. This study aims to examine the direct impact of consumer attitude and subjective norm on green purchase intention and the influence of consumer attitude on subjective norm. This research is a quantitative study with a survey of 150 tissue consumers in Indonesia. This study uses Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Based on the findings, consumer attitudes have an impact on green purchase intentions. Therefore, subjective norms have no effect in increasing green purchase intentions. In addition, consumer attitudes have an effect on subjective norms.
Co-Authors Budi Kadaryanto Dini Yuniarti Marsudi Endang Sri Rejeki Miswan Gumanti Sri Rahayu