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All Journal Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif
Jeanny Anggita Fitriyani
Universitas Pembangunan Nasional “Veteran” Jakarta
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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URGENSI PENDAFTARAN HAK MEREK SEBAGAI BENTUK PERLINDUNGAN HUKUM BAGI PELAKU USAHA MIKRO KECIL DI BIDANG KULINER Taupiqqurrahman Taupiqqurrahman; Cindy Permata; Jeanny Anggita Fitriyani; Sahda Saraswati Akbar; Tifanny Nur Yacub; Egi Rivaldi Gumilar; Nadila Safitri; Matthew Jakaria Sitanggang; Muhammad Raihan Yulistio; Fadiah Tarisa Sabrina; Yunizar Falevi; Meira Lalia Ayu Ningtyas; Rebecca Purba; Cahaya Grace Roulina; Sandra Amelia; Ade Syaifullah Fattah; Yaumil Azza; Reisha Rizkia Sabila Supardi; Felicia Stefanie Setiawan; Christofel Adam Sitorus; Hana Rahmahdhani Juwita; Nadhifa Putri Eriana; Kayla Tiara Reynita
Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif Vol 1 No 01 (2024): JANUARI
Publisher : Zhata Institut

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Abstract

The trade sector is one of the supports for the continuity of human life in increasing economic growth. The era of global trade is in line with international conventions that have been ratified by Indonesia so the role of brands is significant in maintaining healthy business competition. A brand becomes a marker that can be expected to produce economic value. Brands have an important role in describing a product's quality and commercial value, so it is necessary to apply for brand registration. However, according to the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights, there are still many MSME players who have not registered their brands, because MSME capital is still limited and there is a lack of understanding of the benefits of brand registration for the MSME industry. The observation method was used when searching for target partners, which in this activity was Kedai Geprek Mavera, an MSME in the culinary sector in the South Jakarta area. The activity was carried out in the form of socialization to MSME actors directly orally, covering the meaning of brand rights, the importance of registering a brand right, then the risks if the brand is not registered, as well as a simulation of registering the target partner's brand rights.
Co-Authors Ade Syaifullah Fattah Cahaya Grace Roulina Christofel Adam Sitorus Cindy Permata Egi Rivaldi Gumilar Fadiah Tarisa Sabrina Felicia Stefanie Setiawan Hana Rahmahdhani Juwita Kayla Tiara Reynita Matthew Jakaria Sitanggang Meira Lalia Ayu Ningtyas Muhammad Raihan Yulistio Nadhifa Putri Eriana Nadila Safitri Rebecca Purba Reisha Rizkia Sabila Supardi Sahda Saraswati Akbar Sandra Amelia Taupiqqurrahman Tifanny Nur Yacub Yaumil Azza Yunizar Falevi