Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian E-Journal of Tourism
I Gusti Bagus Arya Yudiastina
Centre of Excellence in Tourism, Udayana University
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Identification and Preferences of Spa Industry in Bali I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; Christine PETR; I Gusti Raka Purbanto; I Gusti Bagus Arya Yudiastina
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.108773

Abstract

Wellness tourism allows a person to maintain their personal wellbeing, maintaining health and quality of life. People are more conscious of their wellness during the trip. Spa industry which is part of the wellness tourism are growing rapidly in Bali. The research aimed: i) to analyze characteristics of spa treatment in Bali and preferences of spa treatment by customers, ii) to identify products and services provided by traditional and Thalasso Spa in Bali. Research was conducted in Kuta, Seminyak, Canggu, Nusa Dua and Ubud as the center of spa treatment in Bali. Data was collected on January to April 2023 through interviewing 38 spa industries by using interview guides. Likert Scale was used to analyze the data in 1–5 scale. Data was analyzed by using qualitative approach. The results show that traditional spa treatments in Bali provide variety of products such as scrub, cream and lotion from herbs and natural ingredients from agriculture. Type of services available are traditional massage, aromatherapy, Thai massage, reflexology, hot stone massage and hot oil massage. Meanwhile, Thalasso is a therapy that is carried out using ingredients derived from the sea such as sea water, algae, seaweed, sand and sea mud and offers a wide range of spa treatments using technological spa equipment with excellent services. This therapy has only been found at the Grand Mirage Bali Resort since 1985 featuring an aqua medic pool with heated seaweed and sea water supported by 16 uniquely designed treatment rooms. The results also show that traditional massage is preferred by customers. Price competitiveness is one of the reasons why people choose traditional spa. Sense of traditional massage has also been preferred by customers. Keywords: traditional massage, aromatherapy, oil massage, hot stone massage, Bali.
Agritourism Management Visitors Expectation and Destination Performance Agung Suryawan Wiranatha; Christine Petr; I Gusti Ayu Oka Suryawardani; I Gusti Raka Purbanto; I Gusti Bagus Arya Yudiastina
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 18 No 1 (2024): Vol 18 No 1 (2024)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2024.v18.i01.p03

Abstract

Agritourism has become a travel trend for the travelers who enjoy visiting villages which are supported by the concept of back to nature. Understanding behavior of visitors in enjoying open space destination will be useful for the future visitation plan of traveler who prefer visiting nature, environment, and the beauty of landscape in the rural area. The research aimed: (i) to find out visitors’ hope based on performance of Jatiluwih agritourism, and (ii) to formulate strategy to develop Jatiluwih Agritourism. Location of this research was Jatiluwih agritourism which was chosen because the number of visitors has been low compared to other nature-based destinations, such as Melasti and Pandawa beaches. Data was collected on January to April 2022 through distributing questionnaires to 300 visitors. Likert Scale was used to analyze the data in 1 – 5 scale. The number of indicator was nine. Visitors’ satisfaction of Jatiluwih agritourism was assessed by using important and performance approach. The results show that (i) Level of destination performance of Jatiluwih Agritourism to all indicators was lower than visitors’ expectation. Level of visitors’ expectation for each indicator are as follow: a) level of visitors’ expectation on attraction, healthy and comfortability were higher than the destination performance, and b) level of expectation of visitors on accessibility and amenity were lower than the destination’performance. Strategy to develop Jatiluwih Agritourism i.e., to improve the quality of cleanliness and health aspects as the main priority; to develop a better accessibility; to maintain the attractions; to maintain the hospitality, safety and comfortability of visitors
Co-Authors Agung Suryawan Wiranatha Anak Agung Putu Agung Suryawan Wiranatha Christine Petr Christine PETR I Gusti Ayu Oka Suryawardani I Gusti Ayu Oka Suryawardani I Gusti Raka Purbanto I Gusti Raka Purbanto