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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Agrotekno JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Jurnal Ekonomi Kuantitatif Terapan E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism Media Ilmiah Teknologi Pangan (Scientific Journal of Food Technology) Jurnal Ilmiah Teknologi Pertanian Agrotechno MUDRA Jurnal Seni Budaya International Journal of Life Sciences (IJLS) Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) International Journal of Social Science

Anak Agung Putu Agung Suryawan Wiranatha

JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA

Author-ID : 2934410

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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BRANDING DIGITAL LABUAN BAJO DALAM MENARIK FREE INDEPENDENT TRAVELER CINA Ni’matun Nasim; A.A. Putu Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.10.TAHUN.2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Free Independent Traveler (FIT) is the majority market of Labuan Bajo, including Chinese FIT. The main characteristic of this market is their dependency on the internet, therefore build up the destination image through digital marketing is very essential. The objective of this study were to identify the potential of Labuan Bajo as Indonesia super priority destination, to analyze main atraction of Labuan Bajo for Chinese FIT market, and to develop Labuan Bajo digital branding stategy for Chinese FIT. This research used qualitative descriptive by implementing data through literature review, observation, interview, and social listening. Data was analyzed by using qualitative descriptive analysis and SWOT analysis. The result showed that Pink Beach, Padar Island, komodo, and live on board could be used as the brand icon of Labuan Bajo in Chinese FIT marketing digital system. Therefore, Labuan Bajo should choose the right digital platform, start using Mandarin language, and build up partnership with Chinese key opinion leader (KOL) in each content to ensure Labuan Bajo promises well receipt by Chinese FIT online community. Keywords: digital marketing; Labuan Bajo; FIT; China

SINERGI PERTANIAN DENGAN PARIWISATA DI BALI Suryawan Wiranatha, A.A.P. Agung
Agrotekno Vol. 14, No.2 Agustus 2008
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1256.009 KB)

Agriculture and tourism sector have been a priority in the policy of economy development of Bali. This policy is expected to bring a balance growth to the various economy sectors in Bali. However, tourism development in some agricultural areas leads to a decreasing of agriculture sector in these areas. It is caused by some reasonsm namely: the changed of land use from agriculture land to tourism facilities, the use of irrigation water for tourist facilities, and the lack of employees in agriculture sector. Theoretically, a growth in one economy sector will pull another economy sector because they are closely linked through supply-demand mechanism. Linkages between agriculture and tourism sector could be achieved through several activities, such as: (i) agricultural landscaoe as a tourist attraction (sight seeing); (ii) agricultural activities, including agroindustry as tourist attractions (agrotourism); (iii) agricultural products supplied for hotel and restaurants (agrobussiness). A successful effort in facilitating linkages between agriculture and tourism sectors could be able to empower agriculture sector in Bali, and could minimize land use changes from agriculture land to other land uses in Bali. Thereforem agriculture practices in Bali will be still exist, and available as tourist attractions.

Implementation of Local Knwoledge “Tri Hita Karana” on Ecotour-ISM Management in Bali Agung SUryawan Wiranatha; Anak Agung Gde Raka Dalem
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 1 Februari 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Evaluation of CHSE-Based Homestay Business Management in Ubud Tourism Area Ida Ayu Karina Putri; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.78277

The Bali Provincial Government together with the Indonesian Ministry of Tourism and Creative Economy in the recovery of tourism in the new normal era, by implementing the certification of cleanliness, health, safety and environmental sustainability also known as CHSE in the management of tourism business including homestay business in Ubud Tourism Area. This research aims to evaluate homestay business management during Covid-19 pandemic and to evaluate tourism recovery efforts in Ubud Tourism Area. The research was conducted by observing 30 homestays in the Ubud Tourism Area. Data analysis technique was using qualitative and quantitative descriptive analysis. The results showed homestay business management in the Ubud Tourism Area has already a good implementation of CHSE management. Tourism recovery efforts in Ubud Tourism Area were ‘We Love Bali’ campaign, the establishment of a green zone and socialization for strengthening the destination organization management-governance destination that have been well implemented.

Service Quality, Brand Attributes, Satisfaction and Loyalty of Guests Staying at Le Meridien Hotel Bali Jimbaran Luh Putu Triyanti Ariestiana Dewi; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71451

Guest satisfaction and loyalty become an indicator of the success of a hotel. Service quality and brand attributes are two components that related the satisfaction and loyalty of guests who stay at the hotel. The purposes of this study were 1) To analyse the relationship of service quality and brand attributes to the satisfaction of guests staying at the Le Meridien Bali Jimbaran hotel, 2) To analyse the relationships of service quality and brand attributes to the loyalty of guests staying at the Le Meridien Bali Jimbaran hotel, 3) To analyse the satisfaction of the guests staying at the Le Meridien Bali Jimbaran hotel. This research used quantitative method involving 100 guests who stayed overnight as the respondents. Sampling was done by accidental sampling and analysis using Structural Equation Model (SEM) with SmartPLS 3.0 software. The results showed that 1) Service quality had a significant effect on satisfaction, 2) Service quality had no significant effect on loyalty, 3) Brand attributes had a significant effect on satisfaction, 4) Brand attributes had significant influence on loyalty, and 5) Satisfaction has a significant effect on loyalty. Suggestions that can be made in this study that hotel should support loyalty, maintain and pay close attention to brand attributes that need to be improved and guest mindset influence, as well as the should find other aspects that can support and increase guest loyalty.

TOURISM LEAKAGE OF THE ACCOMMODATION SECTOR IN BALI Suryawan Wiranatha, Agung; Antara, Made; Gde Bendesa, I Komang; Oka Suryawardani, I G. A.
ASEAN Journal on Hospitality and Tourism Vol 13, No 1 (2014)
Publisher : ITB Journal Publisher, LPPM ITB

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Tourism has been a driving force of economic development and has become the leading economic sector in Bali Province. However, the economic impacts of tourism development have not been fully beneficial for the Balinese community. Tourists’ expenditure has not been totally remaining in Bali’s economy. Some of the expenditures by tourists leak out of the destination, called tourism leakage, in the form of payments for imported products and services, payment of wages for foreign employees, and profits transferred to foreign owners. So far, the amount of tourism leakage in Bali has not been calculated. Therefore, there is a need to ascertain the current amount of leakage in Bali tourism. This paper estimates the amount of tourism leakage from the accommodation sector in Bali through a micro analysis at the industrial level. There were 79 hotels selected as a sample based upon a purposive probability to size sampling method in four main tourist destinations in Bali, namely Kuta, Nusa Dua, Sanur and Ubud. Four types of accommodation were considered in estimating tourism leakage. The results showed that the highest percentage of leakage was in the 4 & 5 Star-rated chain hotels, i.e. 51.0 % of total revenue. It was followed by the 4 & 5 Star-rated non-chain hotels (22.7 %), and 1, 2 & 3 Star-rated hotels (12.0 %). Meanwhile, the lowest leakage was on the Non star-rated hotels (8.8 %). Overall, the average tourism leakage on accommodation sector in Bali was 18.8 %. These results indicate that (i) the higher the level of hotel classifications, the more leakage will be; and (ii) accommodation which was owned by a foreigner and/or managed by an international chain had more leakage than other types of accommodation. The more leakage, therefore the less revenue from tourism will be directly received by hotel and undirectly by the local community as tourism is the main source of economic development of Bali Province.

MODEL OF SUSTAINABLE ENVIRONMENTAL MANAGEMENT IN STAR RATED HOTELS IN BALI Pramono, Jaya; Suryawan Wiranatha, Agung; Budi Susrusa, I Ketut
ASEAN Journal on Hospitality and Tourism Vol 13, No 2 (2014)
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.995 KB)

Maintaining environmental sustainability has become the main agenda in todayâs world, and so as in hotel industry. In Bali, the number of hotels has been increasing significantly. This growth positively correlates with the use of resources to meet the demand of tourists and the environmental damage, on the other hand. Therefore, the issue of environmentally friendly operation is getting prominent in star rated hotels in Bali.The aim of this research was to find out the relationships between the processes and the benefits of environmental management in star rated hotels in Bali. The important aspects of environmental management was covered in this research, namely: 1) Process of environmental management that consists of energy management, water management, wastewater and solid waste management, chemical waste management, and purchasing products for hotel operations; and 2) The benefits of the environmental management that consists of financial benefits, employee satisfaction, guest satisfaction, and the advantages from promotion and publicity. This research collecting data from 126 star rated hotels around Bali, and the data was analyzed by using SEM (Structural Equation Modeling).The model of environmental management in this research shows that the process of environmental management significantly influence the benefits of environmental management.

KADAR VITAMIN C DAN TINGKAT KESUKAAN PRODUK BUAH POTONG SEGAR SELAMA MASA PAJANG Gustika Damanik, Anita; Suryawan Wiranatha, A.A.P. Agung
Agrotekno Vol. 14, No. 1 Februari 2008
Publisher : Universitas Udayana

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The objective of this research were to know the content of vitamin C, and the consumer preferences on several combination of fresh cutting fruits that were packed in several types of packaging during shelve life. This research was undertaken by factorial experiment using randomized block design. There were three factors in this research namely: (i) combination of fruits (water melon and rock melon; water melon and papaya; rock melon and papaya); (ii) types of packaging used (without packaging; mika; stretch film); and (iii) duration of shelve life (10 hours; 20 hours; 30 hours). Analysis was undertaken on vitamin C contents, and organoleptic test on several parameters namely colour, aroma, texture, taste, and overall acceptance. The research result showed that the combination of fruits, types of packaging and duration of shelve life were significantly affecting the vitamin C content. The most stable of vitamin C content was found in the fruits combination of water melon and papaya which was packaged by using stretch film within 10 hours. The highest overall acceptance was found in the fruits combination of water melon and rock melon which was packaged by using mika within 10 hours of shelve life.

The Use of Online Travel Agent (OTA) By Non-Star Hotels in Sanur Bali I Gusti Agung Mirah Sanjiwani; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Non-star hotels as a tourism business are nowadays using online travel agents (OTA) to market their rooms. The research on using OTA is interesting to be conducted, considering that research involving hotel management in accepting technology using the Technology Acceptance Model (TAM) is has not widely found. This study aims to analyze the influence of non-star hotel management's acceptance in using OTA by TAM, namely Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, and Behavioral Intention to Use. The study involved 59 non-star hotel managements in Sanur as the respondents. The questionnaire included 17 indicators on TAM and interviews were conducted to support the statistical analysis. Structural Equation Modeling (SEM) analysis was carried out by using the SmartPLS 3 program. The results shows that: 1) Perceived Usefulness is significantly influenced on Attitude Toward Using, 2) Perceived Ease of Use is significantly influenced on Attitude Toward Using, 3) Perceived Usefulness is significantly influenced on Perceived Usefulness, 4) Attitude Toward Using is significantly influenced on Behavioral Intention to Use, and 5) Perceived Usefulness is not significantly influenced on Behavioral Intention to Use in hotel management of non-star hotels in Sanur Bali in using OTA. Overall, the non-star hotel management accepts OTA well to be used in their hotels. Keywords: Technology Acceptance Model, Online Travel Agent, Non-star Hotels Management, Bali.

Pengembangan Pariwisata Konservasi Savana Propok, Lombok, Nusa Tenggara Barat I Komang Deya Pradnyana; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p05

This research was conducted to design a conservation-based tourism development strategy in Savana Propok Sembalun, Lombok, West Nusa Tenggara. In developing Savana Propok Sembalun as conservation-based tourism, a general strategy (grand strategy) and alternative strategies are needed to develop all the existing potential, and support its development into a conservation tourism attraction that can benefit all parties, especially for the local community, so it is necessary to conduct research on (Conservation-Based Tourism) Savana Development Strategy in Propok Sembalun, Lombok, West Nusa Tenggara. This study was designed using a qualitative approach with the EFAS, IFAS, and SWOT matrix analysis methods. The data in this study were obtained through direct field observations and in-depth interviews with related parties. The results of this study refer to the internal and external environmental conditions of Savana Propok Sembalun, each of which are in a averange condition. Thus, the right alternative strategy to be applied at the next stage of development is to hold and maintain without changing the direction of the strategy that has been used. This alternative strategy emphasizes more on (1) Tourism Development Strategy, (2) Conservation Tourism Planning Strategy, (3) Conservation-Based Tourism Development Strategy, (4) Environmental Quality Improvement Strategy, (5) Human Resource Development Strategy, and (6) Tourist Attraction Promotion Strategy. Keywords: Development Strategy, Tourism, Conservation.

Co-Authors A.A. Putri Cahaya Tyasdela Adrianus Waranei Muntu Agnela Saneta Listiowati Agung Rendra Wijaya Alexander Samuel P.T AMNA HARTATI Amna Hartiati Anak Agung Gde Raka Dalem Anak Agung Gede Rai Giri Natha Anita Gustika Damanik Antonietta Gizela Dethan Avriella Anggita Ayu Indah Puspa Rini Ayu Putu Sarasdewi Christine PETR Cokorda Anom Bayu Sandyasmara Desya Rachmasari Cahyadewi DEWA AYU ANOM YUARINI Dewa Ayu Candra Dewi Laksmi Dewa Ayu Nyoman Aridayanti Dheanita Sekarini Octanisa DWI PUTRA DARMAWAN Dwiki Firmandiri Natakusumah Eka Kadalora Eli Shylvia Br Tarigan Fenilia Tamaratika Fitri Aprilia Pratiwi Fransiska Fila Hidayana G.P. Ganda Putra Gede Paramananda Jentrasaswin Herry Arianto I A Istri Manik Iswari I Dewa Gede Satria Nugraha, I Gde Pitana, I Gde I Gede Ngurah Primanda S Rahadiarta I Gusti Agung Mirah Sanjiwani I Gusti Ayu Lani Triani I Gusti Ayu Oka Suryawardani I Gusti Kade Heryadi Angligan I Gusti Made Dwi Sapta Nugraha I Gusti Ngurah Aditya Gunawan I Gusti Ngurah Putra Ardinata I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Adi Wiratama I Made Antara I Made Patera I Made Sukarsa I Nyoman Darma Putra I Nyoman Gede Astina I Nyoman Sudiarta I Nyoman Sukma Arida I Nyoman Sunarta I Putu Angga Suta Pramana Putra I Putu Eka Nila Kencana I Putu Gde Sukaatmadja I Putu Prasista Bestari I Putu Restu Wiana I Putu Sudhyana Mecha I W.G. SEDANA YOGA I Wayan Tika Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Mahatma Tuningrat Ida Bagus Gde Pujaastawa Indah Surya Intan Krisdayanti Sinaga Iola Astried Karisma Jaya Pramono Keisa Az-zahra KETUT BUDI SUSRUSA Luh Putu Triyanti Ariestiana Dewi Luh Putu Wrasiati Luh Putu Wrasiati M. Sudiana Mahendra Made Anggray Wulan Darini Made Antara Made Antara Made Budiarsa Monica Yohana Putri Wiryokusumo Muhammad Dika Ima Dudin Nadya Kirana A Naila Zulmia Nelman Rumere Ni Kadek Vira Purnama Yanthi Ni Luh Firdayanti Ni Luh Made Dwi Meliyanti Putri Ni Luh Putu Agustini Karta Ni Made Prasiwi Bestari Ni Made Rai Safitri Ni Nyoman Widari Ni Putu Lisna Padma Yanti Ni Wayan Ana Pradnya Dewi Ni’matun Nasim Nur Arifin Nur Zaenab Mentari Wirawan Nyoman Darma Putra NYOMAN SEMADI ANTARA Panudiana Kuhn Prasetya Dwitama Putu Yunita Wacana Sari Rahman Rahman Sadyasmara, Cokorda Anom Bayu Sri Mulyani Sri Mulyani Susanti, Ida Ayu Made Dwi Syamsul Alam Paturusi Tien Cathy Patricia Tjok Istri Indriyanti Pemayun Try Ono Siswandi Vera Wati Situmeang Yogi Birrul Walid Sugandi Zainal Abidin

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