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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JEMMA | Journal of Economic, Management and Accounting Community Development Journal: Jurnal Pengabdian Masyarakat Ethical Lingua: Journal of Language Teaching and Literature Journal of Management - Small and Medium Enterprises (SME's) Interdisciplinary Social Studies Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ekonomi, Manajemen, Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Pelayanan Hubungan Masyarakat Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Abedneigo C. Rambulangi
Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Ekonomi Kreatif

 1 
Peran Media Sosial Untuk Meningkatkan Jumlah Hunian Penginapan Batara White House Di Kapala Pitu Kabupaten Toraja Utara Merlin Merlin; Abedneigo Carter Rambulangi
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.212

Abstract

This research aims to determine the role of social media in increasing the number of residences at the Batara White House accommodation in Kapala Pitu, North Toraja Regency. This type of research is qualitative. The informants in this research were the manager and 2 residential people at the Batara White House. The data analysis techniques used in this research are data reduction, data presentation, and drawing conclusions. The results obtained are that in increasing the number of residences at Batara White House, the management uses the role of social media Instagram. In using social media Instagram, the management of Batara White House makes aesthetic posts with interesting captions. With the role of social media, starting from the beginning of March until May 2023, the number of residences has increased, namely in March there were 693 residences, in April there were 867 residences, and in May there were 889 residences. This happens because there is consistency in uploading Instagram stories and also diligently reposting posts from other users who come to visit.
Pemanfaatan Media Sosial Untuk Promosi Pariwisata Dan Potensi Kearifan Lokal Di Kolam Alam Tilanga’ Kecamatan Makale Utara Kabupaten Tana Toraja Yelvianti Tumba’ Makko’; Abedneigo Carter Rambulangi
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.213

Abstract

The aim of this research is to find out how to use social media as a suggestion for tourism promotion and local wisdom in the Tilanga Alam Pool, North Makale District, Tana Toraja Regency. This study uses a qualitative method. Qualitative methods are research procedures that produce descriptive data in the form of written or spoken words from people or actors who can be observed. Data collection procedures for observations were carried out using several methods, namely observation, interviews and documentation. The results obtained are in promoting tourism and the potential of local wisdom in the Tilanga' natural pool, North Makale District, Tana Toraja Regency, by utilizing creator content because the Tilanga' Natural Pool does not yet have its own media account to use, by utilizing creator content via Instagram and YouTube it can increase the number of tourists visiting from 2018-mid 2023 although the number is unstable.
Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Anggota Produk Simpan Pinjam Pada Koperasi Jasa Bintang Muda 88 Di Kecamatan Makale Kabupaten Tana Toraja Yovita Yovita; Abedneigo. C. Rambulangi; Mey. E. Limbongan
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.223

Abstract

The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of savings and loan members and to explain the application of the savings and loan product marketing strategy that was determined to have and impact on increasing the number of members in the Bintang Muda 88 service cooperative. The type of research used was qualitative with the number of research informants 5 people. The research results obtained by setting the 4P strategy (Product, Price, Place and Promotion) are proven to be able to increase the number of savings and loan product members in the Bintang muda 88 service cooperative.
Co-Authors Adolfina Ro’son Agustinus Mantong Althon K Pongtuluran Althon K. Pongtuluran Althon K. Pongtuluran Althon K.Pongtuluran Andrew Ridow Johanis M Arah Pratiwi Topang Ardiwan Lolongan Arun Ayun Batara, Mince Chrismesi Pagiu Chrismesi Pagiu Debin Palute Dina Ramba Dina Ramba Dina Ramba Djumidah Maming Efrain Owen Taruk Ernestha Yustini Ngganggu Evans Bandaso Friskayanti Friskayanti Idrus Taba Ika Kendek Isak Pasulu Jeanne Fransisca Bokko Jemi Pabisangan Tahirs Lisa Kurniasari W Marinus Ronal Merlin Merlin Mey Enggane L Mey Enggane Limbongan Mey. E. Limbongan Mey.E. Limbongan Oktavianus Pasoloran Olivia Devi Yulian P Olivia Devi Yulian Pompeng Olivia.D.Y.Pompeng Otto Randa Payangan Rachel Rachel Samuel Randi Tapparan Samuel Randy Tapparan Sushy Teko Patanduk Vicky Kurniawan Sakkung Vivin Sari Parung Wilma Dian A Wilma Dian Ardiyanti Yelvianti Tumba’ Makko’ Yovita Yovita