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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Efendi Sugianto
Universitas Pertiba
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Effect of Product Quality, Price Perceptions and Brand Image on Purchase Decisions Hartatik Hartatik; Agus Sutardjo; I Gusti Ngurah Agung Dewantara Putra; Syahril Hasan; Efendi Sugianto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4075

Abstract

Sidomuncul is a herbal medicine industry that is currently very developed. Consumers in making choices are influenced by various factors. This research aims to determine the influence of product quality, price perception and brand image on purchasing decisions. The case study for this research is consumers of Sidomuncul wind resistance products. This research method is quantitative using primary data sourced from questionnaires. The number of respondents for this research was 100 respondents. The results of this research show that product quality, price perception and brand image influence purchasing decisions.
Inklusi Keuangan dan Pemberdayaan Ekonomi: Evaluasi Efektivitas Produk Keuangan Syariah dalam Meningkatkan Akses Keuangan bagi Masyarakat Marginal Fitriani; Efendi Sugianto; Shylvia Andriani; Rihfenti Ernayani; Dyah Mieta Setyawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2406

Abstract

Financial inclusion and economic empowerment have become major focal points in efforts to improve financial access for marginalized communities. This is particularly crucial in the current global context where economic inequality and access to financial services remain serious issues. This article aims to evaluate the role of Shariah-compliant financial products in supporting financial inclusion and economic empowerment among marginalized groups. The literature review method used in this article provides a strong foundation for collecting and analyzing various related articles, including policy reviews and market analyses. Through in-depth review, this article illustrates that Shariah-compliant financial products have significant potential to provide more inclusive, transparent, and sustainable solutions in enhancing financial access for marginalized communities. Key factors such as trust, understanding of Shariah principles, and supportive regulations are also emphasized as essential elements in strengthening the effectiveness of these financial products. Additionally, the implications of the findings in this article are crucial in providing guidance for stakeholders, regulators, and financial practitioners. By understanding the potential and advantages of Shariah-compliant financial products, stakeholders can develop more effective strategies to improve financial inclusion and economic empowerment among marginalized communities. Thus, this article not only provides insights but also offers a clear direction for further steps in strengthening financial access for all layers of society, while promoting sustainable and inclusive economic development.
Co-Authors Agus Sutardjo Dyah Mieta Setyawati Fitriani Hartatik Hartatik I Gusti Ngurah Agung Dewantara Putra Rihfenti Ernayani Shylvia Andriani Syahril Hasan