Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Effect of Product Quality, Price Perceptions and Brand Image on Purchase Decisions

Hartatik Hartatik (Universitas Sebelas Maret)
Agus Sutardjo (Universitas Ekasakti)
I Gusti Ngurah Agung Dewantara Putra (Universitas Udayana)
Syahril Hasan (Universitas Balikpapan)
Efendi Sugianto (Universitas Pertiba)

Article Info

Publish Date
09 Jan 2024

Abstract

Sidomuncul is a herbal medicine industry that is currently very developed. Consumers in making choices are influenced by various factors. This research aims to determine the influence of product quality, price perception and brand image on purchasing decisions. The case study for this research is consumers of Sidomuncul wind resistance products. This research method is quantitative using primary data sourced from questionnaires. The number of respondents for this research was 100 respondents. The results of this research show that product quality, price perception and brand image influence purchasing decisions.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...