Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Eka Riyadhatul Maf'ula
Universitas Muhammadiyah Sidoarjo
Decision Sciences, Operations Research & Management

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Efektivitas Persepsi Kegunaan, Persepsi Kemudahan, dan Kondisi yang Memfasilitasi Terhadap Keputusan Pembelian Eka Riyadhatul Maf'ula; Alshaf Pebrianggara; Mochamad Rizal Yulianto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4540

Abstract

This study analyzes the influence of Perceived Usefulness, Perceived Ease of Use, and Facilitating Conditions on Purchase Decisions among users of the Shopee e-commerce application in Sidoarjo. Employing a quantitative approach, the results indicate that Perceived Usefulness and Perceived Ease of Use have a positive and significant impact on Purchase Decisions, while Facilitating Conditions do not exhibit a significant influence. The findings imply the crucial role of application quality and user-friendliness in enhancing the effectiveness of purchase decisions. Recommendations involve technical improvements to enhance the impact of facilitating conditions. This research provides insights into factors affecting purchase decisions in the e-commerce context, laying the groundwork for further development to enhance user experience and the purchase decision-making process.
Co-Authors Alshaf Pebrianggara Mochamad Rizal Yulianto