Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Journal of Creative Student Research Jurnal Intelek Insan Cendikia
Dariz Radyananda Barus
Universitas Negeri Medan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tantangan dan Strategi Pemasaran UMKM di Era Teknologi dan Digitalisasi Dariz Radyananda Barus; Handika Natanael Simamora; Michael Glora Surya Sihombing; Josua Panjaitan; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3031

Abstract

The research uses a library study method which prioritizes literature review. This research was created with the aim of finding out the challenges and strategies in developing MSME businesses in the era of technological progress and digitalization. Digitalization is currently very important for MSME entrepreneurs, because increasingly advanced technology opens up great opportunities for MSME entrepreneurs to develop their business. However, even though there has been much progress, there are still challenges that MSMEs must face regarding the development of digitalization. Through the digital era, MSME marketing strategies and systems must be able to utilize their potential to the maximum extent possible in order to compete and develop sustainably. Manufacturers are getting closer to the daily lives of their consumers through contemporary marketing strategies in the current era of digitalization. Digital media strategy is a good choice because the marketing channel chain will get shorter. Since market control can be measured by share ownership, businesses should maintain share ownership as one of their strategies. An ineffective business strategy will result in losses for the business.
Pengaruh Perkembangan Teknologi Informasi Terhadap Pasar Global Dariz Radyananda Barus; Joy Stevani Simangunsong; Sinta Engelika Br Ginting; Lenti Susana Saragih
Jurnal Intelek Insan Cendikia Vol. 1 No. 4 (2024): JUNI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era digital, kemajuan teknologi informasi telah membawa dampak signifikan pada berbagai sektor, termasuk ekonomi dan bisnis. Penelitian ini bertujuan untuk mendalami pengaruh teknologi informasi, khususnya media sosial, terhadap strategi pemasaran global. Dengan metode kualitatif melalui studi literatur, penelitian ini mengungkap bahwa digitalisasi ekonomi Indonesia telah mengubah model bisnis konvensional menjadi berbasis digital, memungkinkan pengurangan biaya operasional dan penyediaan layanan yang lebih baik. Teknologi informasi juga telah mengubah cara perusahaan berinteraksi dengan pelanggan, memfasilitasi perdagangan lintas batas, dan memungkinkan kolaborasi global. Selain itu, teknologi informasi mempengaruhi perilaku konsumen dengan memudahkan akses informasi produk dan transaksi elektronik. Integrasi media sosial dalam strategi pemasaran global menjadi kunci kesuksesan perusahaan di pasar global yang dinamis. Namun, tantangan seperti keamanan data perlu diatasi. Secara keseluruhan, teknologi informasi memberikan peluang bagi perusahaan kecil dan menengah untuk bersaing di pasar global, meningkatkan efisiensi, inovasi, dan responsivitas terhadap kebutuhan pasar.
Co-Authors Handika Natanael Simamora Josua Panjaitan Joy Stevani Simangunsong Lenti Susana Saragih Lenti Susana Saragih Michael Glora Surya Sihombing Sinta Engelika Br Ginting