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All Journal Science Information System and Technology
Dian Anggara Kartika Sari
SDN Boto
Computer Science & IT

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Development of Promotional Criteria Decision Support System to Increase Sales of Scarlett Whitening Products through Digital Marketing Strategy Frans Sudirjo; Dian Anggara Kartika Sari; Iswanto Apri Nugroho
West Science Information System and Technology Vol. 2 No. 01 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i01.827

Abstract

This research delves into the multifaceted landscape of promoting skin whitening products in Indonesia, focusing on consumer behavior, digital marketing strategies, and the development of a Promotion Criteria Decision Support System (PCDSS). Through qualitative analysis of participant interviews and simulated interviews, key insights were gleaned. Consumer preferences, heavily influenced by cultural ideals, prioritize fair skin and product safety and efficacy. Digital marketing emerged as a potent tool, with social media platforms and influencer partnerships driving engagement. The necessity of a tailored PCDSS integrating cultural nuances, regulatory compliance, and consumer insights was underscored. This study provides actionable insights for skincare brands aiming to navigate the Indonesian market effectively.
Co-Authors Frans Sudirjo Iswanto Apri Nugroho