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Assessing Factors Influencing Online Shopping Adoption Among Indonesian Consumers: A Quantitative Study Frans Sudirjo; Indra Tjahyadi
West Science Interdisciplinary Studies Vol. 1 No. 05 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

The adoption of online shopping has significantly increased in recent years, particularly in developing countries such as Indonesia. This study aims to assess the factors influencing the adoption of online shopping among Indonesian consumers. A quantitative research approach was used, and data were collected from 350 Indonesian consumers through a structured questionnaire. The results indicate that perceived usefulness, perceived ease of use, website design quality, trust in online shopping, online shopping experience, and website security are significant factors influencing online shopping adoption among Indonesian consumers. These findings suggest that online retailers and marketers should focus on enhancing the user-friendliness and safety of their online shopping platforms to increase consumer trust and adoption. Additionally, policymakers should consider further investing in improving e-commerce infrastructure and growing awareness about the benefits of online shopping to promote the adoption of online shopping among Indonesian consumers.

Coffee Machine Rental Business Model Analysis: Exploring Market Opportunities and Business Development Strategies Frans Sudirjo
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.103

This research paper explores the business model analysis of coffee machine rental services in Bandung City, focusing on market opportunities and business development strategies. The study adopts a mixed-methods approach, incorporating qualitative and quantitative data collection methods. The findings reveal promising market opportunities within Bandung City's vibrant coffee industry, driven by the growing number of entrepreneurs and café owners seeking cost-effective solutions. Customer preferences and behavior analysis highlight the importance of high-quality coffee, consistent taste, efficiency, and convenience. The research identifies key business development strategies, including customer segmentation, value proposition, pricing, marketing, and partnerships. By implementing these strategies, coffee machine rental companies can effectively target customers, differentiate their services, optimize pricing, promote their offerings, and expand through collaborations. The research contributes to understanding the dynamics of the coffee machine rental market in Bandung City and provides valuable insights for industry players aiming to tap into its potential.

Assessing Factors Influencing Online Shopping Adoption Among Indonesian Consumers: A Quantitative Study Frans Sudirjo; Indra Tjahyadi
West Science Interdisciplinary Studies Vol. 1 No. 05 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i05.73

The adoption of online shopping has significantly increased in recent years, particularly in developing countries such as Indonesia. This study aims to assess the factors influencing the adoption of online shopping among Indonesian consumers. A quantitative research approach was used, and data were collected from 350 Indonesian consumers through a structured questionnaire. The results indicate that perceived usefulness, perceived ease of use, website design quality, trust in online shopping, online shopping experience, and website security are significant factors influencing online shopping adoption among Indonesian consumers. These findings suggest that online retailers and marketers should focus on enhancing the user-friendliness and safety of their online shopping platforms to increase consumer trust and adoption. Additionally, policymakers should consider further investing in improving e-commerce infrastructure and growing awareness about the benefits of online shopping to promote the adoption of online shopping among Indonesian consumers.

Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era Selvia Junita Praja; Frans Sudirjo; Syamsu Rijal
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i6.104

This study presents a bibliometric analysis of the term "social media marketing" to explore the growing trends, key contributors, and thematic focus in the academic literature. Social media marketing represents the integration of social media utilization practices and principles into marketing strategies and activities, highlighting the growing importance of technological developments to economic practices in the use of social media. This research examined 980 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles were classified into twelve clusters. Marketing management research trends related to social media are of great interest to research on the marketing side. There are several topics that frequently appear in publications, such as the social media marketing perspective of one variable against another.

Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era Frans Sudirjo; Selvia Junita Praja; Syamsu Rijal
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i6.104

This study presents a bibliometric analysis of the term "social media marketing" to explore the growing trends, key contributors, and thematic focus in the academic literature. Social media marketing represents the integration of social media utilization practices and principles into marketing strategies and activities, highlighting the growing importance of technological developments to economic practices in the use of social media. This research examined 980 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles were classified into twelve clusters. Marketing management research trends related to social media are of great interest to research on the marketing side. There are several topics that frequently appear in publications, such as the social media marketing perspective of one variable against another.

Development of Promotional Criteria Decision Support System to Increase Sales of Scarlett Whitening Products through Digital Marketing Strategy Frans Sudirjo; Dian Anggara Kartika Sari; Iswanto Apri Nugroho
West Science Information System and Technology Vol. 2 No. 01 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i01.827

This research delves into the multifaceted landscape of promoting skin whitening products in Indonesia, focusing on consumer behavior, digital marketing strategies, and the development of a Promotion Criteria Decision Support System (PCDSS). Through qualitative analysis of participant interviews and simulated interviews, key insights were gleaned. Consumer preferences, heavily influenced by cultural ideals, prioritize fair skin and product safety and efficacy. Digital marketing emerged as a potent tool, with social media platforms and influencer partnerships driving engagement. The necessity of a tailored PCDSS integrating cultural nuances, regulatory compliance, and consumer insights was underscored. This study provides actionable insights for skincare brands aiming to navigate the Indonesian market effectively.

The Influence of Consumer Confidence, Service Quality, and Product Differentiation Factors on the Success of Online Service Platforms: Case Studies on Online Transportation Platforms in Sukabumi City Frans Sudirjo; Chevy Herli Sumerli A.; Budi Mardikawati; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.404

This study investigates the complex dynamics that shape the success of online service platforms in Sukabumi City through quantitative analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Focusing on the interactions between Consumer Trust, Product Differentiation, Service Quality, and Online Service Platform Success, this study took a sample of 245 participants. The measurement model underlined the reliability and validity of the constructs, while the structural model explained the significant relationships. Notably, Consumer Trust and Product Differentiation emerged as strong predictors of platform success. This study contributes nuanced insights for platform operators and policy makers seeking to optimize online service platforms in the specific context of Sukabumi City.

Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Frans Sudirjo; Septianti Permatasari Palembang; Eva Desembrianita; Haruni Ode; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.

Analysis of Environmentally Friendly Product Selection by Millennials and Gen Z in the Indonesian Market Frans Sudirjo; Dila Padila; Salwa Auliya
West Science Nature and Technology Vol. 2 No. 01 (2024): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v2i04.753

This research delves into the analysis of factors shaping the selection of environmentally friendly products by Millennials and Generation Z in the Indonesian market. Through a quantitative approach, data was collected via surveys to understand the influence of variables such as price sensitivity, brand reputation, convenience, product quality, and perceived environmental impact on product selection. The findings reveal significant insights into consumer preferences and behaviors, shedding light on the importance of sustainability considerations in driving purchasing decisions among younger demographics. The implications of this research extend to businesses aiming to align with eco-conscious trends and policymakers seeking to promote sustainable consumption patterns in Indonesia.

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