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This Author published in this journals
All Journal West Science Journal Economic and Entrepreneurship Science Information System and Technology
Lisa Sarinah
Nasional University
Computer Science & IT Economics, Econometrics & Finance

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Self-Regulation Successfully Increases Employee Perceiving a Calling at PT United Tractors TBK Jakarta Lisa Sarinah; Rizki Nurul Nugraha
West Science Information System and Technology Vol. 2 No. 01 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i01.850

Abstract

This study builds on Burnette’s SOMA model. The research was conducted to test the premise that a growth mindset of work predicts living a calling and to explore the mediating role of self-regulation in the influence of a growth mindset of work on living a calling. The process in Burnett’s SOMA model includes goal setting, goal operation, goal monitoring, and goal achievement. In this theoretical model, a growth mindset as a motivational construct predicts self-regulation. Data analysis uses the PLS method with the help of SmartPLS software. The research was conducted at PT United Tractors Tbk, located at Jl.Raya Bekasi KM 22 Jakarta, for three months. Research results: A growth mindset of work has a positive but insignificant effect on living a calling, with PValues of 0.244. A growth mindset of work positively and significantly affects self-regulation, PValues of 0.000. Self-regulation has a positive and significant effect on living a calling, with PValues of 0.002. It can mediate (full mediation) a growth mindset of work on living a calling on Employees of PT United Tractors Tbk Jakarta.
Implementation of Social Media for Marketing of The Jungle Waterpark, Bogor Rizki Nurul Nugraha; Liliana Dewi; Lisa Sarinah
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.917

Abstract

Social media today is an important part of business, to be used as a medium for marketing their products and also to reach a wider target market. The Jungle Waterpark located in Bogor, West Java, Indonesia, is a water park that offers many attractions and adequate facilities. This research aims to explore how The Jungle Waterpark utilizes social media as their marketing strategy. This type of research is qualitative, using qualitative descriptive analysis. Data collection was carried out by direct observation and data collection from social media accounts such as Facebook, Instagram, Twitter, TikTok, and YouTube owned by The Jungle Waterpark. The results showed The Jungle Waterpark makes excellent use of social media platforms. Their photo and video posts include, product promos, sharing information, interesting content, and much more. However, their YouTube social media account needs a better improvement, because some of the content on their YouTube account is not as updated as their other social media platforms.
Co-Authors Liliana Dewi Nugraha, Rizki Nurul