Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA
Basri
Universitas Negeri Makassar
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH SEGMENTASI TARGETING DAN POSITIONING TERHADAP PENINGKATAN VOLUME PENJUALAN MOBIL MEREK PAJERO SPORT DI PT. BOSOWA BERLIAN MOTOR KOTA MAKASSAR Basri; Burhanuddin; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14509

Abstract

This study aims to determine the effect of segmentation, targeting and positioning on increasing sales volume. The data collection technique was carried out by means of interviews and questionnaires to consumers who bought Pajero sports cars at PT. Bosowa Berlian Motor, Makassar City, with a population of 227 people and a sample of 70 people. The method used is multiple linear regression using the SPSS application. The test used in this research is instrument test. Based on the results of this study using multiple linear regression analysis, the regression equation Y= 17.331+0.475.X1+(-0.365).X2+0.288.X3+e. The indicators in this study are valid and the variables are reliable. As for the classical assumption, it is said that all indicators are declared normally distributed and have a significant linear correlation value between each independent variable and the dependent variable, on the magnitude of the influence of Segmentation, Targeting and Positioning each of which has a positive direction and some are negative as well as significant in its influence on the increase in sales volume of Mitsubishi Pajero Sport brand cars at PT. Bosowa Berlian Motor Makassar City.
Co-Authors Burhanuddin Romansyah Sahabuddin Zainal Ruma