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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Indonesian Journal of Law and Economics Review
Siti Rahardhini Dwi Rahmayanti
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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E-Service Quality Dynamics and Global Customer Loyalty Impact Siti Rahardhini Dwi Rahmayanti; Mas Oetarjo
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1061

Abstract

This study examines how e-service quality, e-satisfaction, and e-trust affect e-customer loyalty among Shopee users in Sidoarjo. Using a quantitative approach with a sample of 96 participants, data analysis via partial least squares (PLS) reveals significant impacts on e-customer loyalty. Implications suggest Shopee should enhance responsiveness and accuracy for improved customer loyalty. Limitations include a small sample size and focus on specific variables, prompting future research to explore additional factors such as online shopping experience. Highlight: E-commerce loyalty dynamics. Quantitative analysis method. Enhancing Shopee's competitiveness. Keyword: e-service quality, e-satisfaction, e-trust, e-customer loyalty, Shopee
Co-Authors Mas Oetarjo